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Explainer Videos are short videos empowering businesses to present themselves quickly, summarize their offerings, and how they can help the users. Explainer Videos can be used for showcasing a new product/service or to communicate messages to consumers about the company. Product explainer videos are helpful in a way because they help consumers to understand how easily the product works.
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HOW EXPLAINER VIDEOS CAN HELP YOUR BUSINESS GROW? What is an Explainer Video? Explainer Videos are short videos empowering businesses to quickly present themselves, summarize their offerings, and how they can help the users. Explainer Videos can be used for showcasing a new product/service or to communicate messages to consumers about the company. Product explainer videos are helpful in a way because they help consumers to understand how easily the product works. In last few years the use of explainer videos has increased substantially among the brands and businesses. Currently, almost all big brands and businesses are having at least one explainer video. Let’s try and understand why explainer videos are so important for business, brands or products marketing: Why Explainer Videos? Videos are considered as one of the most powerful and preferred mode of communication. One of the surveys confirms that if given a choice, majority of the users preferred to watch video instead of reading a text on the same topic. With videos, users are able to connect better, are more engaging and they leave a lasting impact. This helps in inspiring users, and triggers a purchase decision after watching the branded videos on social media. The fact
that, YouTube has more than billions of video and is the second most popular website in the world shows the power of video content. Effective Mode Of Communication: It has been scientifically proven that our brain processes visual information 60000 times faster than text. Several marketers and brands have confirmed that they have seen spike in their revenue growth as a result of using explanatory videos. Also, as an add-on advantage explanatory videos help in Validating and Building trust, increasing conversions and boosting the search engine rankings. Explain Your Products Value Proposition Crisply: Explainer Videos are usually 1-2 minutes short video explaining the idea, product or process very crisply. Results have shown that the human attention begins to drop after 2 minutes and hence, videos are a preferred way of marketing instead of long speech or presentation. Explainer videos just showcase the value proposition of your brand very crisply instead of overwhelming customers with tonnes of other information. Bringing Your Brand To Life: Mostly, explainer videos are made using animation. This helps in bringing your brand, product and/or service to life especially, if your brand, product and/or service are a something intangible. The explainer videos are produced in such a manner that they film emotions, color combination, styling which are in line with the brands marketing and communication strategy. Thus helping in creating an instant connect and trust. How Pixel Values Technolabs help? Explainer Videos can be used in almost any kind of businesses, and hence are becoming more and more popular. Pixel Values Technolabs has a highly skilled and experienced team which has successfully delivered explanatory videos to our clients in Fortune 500 companies successfully. In case you are wondering about the cost of producing an explanatory video, then let me guide you that these are an excellent investment for any company. Feel free to Contact Usto discuss more on this, we’ll be more than happy to guide you and help you in growing your business.
