How & Why Explainer Videos Work Like Magic? Why Your Business Needs One?

1. How & Why Explainer Videos Work Like Magic? Why Your Business Needs One? There are very high chances that if you are searching for some recently launched product, you’ll find a video of the same explaining that product. Such videos, called Explainer Videos, are one of the most popular ways to educate, market, and sell to your target customers. What Is An Explainer Video? Explainer videos are a short video used for the educating, marketing & selling company’s product, service, brand, and business idea in a highly efficient way. Explainer videos are usually hosted on the company’s landing page, homepage, or product page of their website so that it gets maximum attention. These can also be used to advertise the product or service on Social Media handles. Explainer videos are designed in a way that they are very engaging to the audience thus; the viewer’s digest all the information. Types Of Explainer Videos: •Live Action Explainer Video: Such kind of promotional videos explain your business’s product or service in a non-animated way. As the name suggests, Live action explainer videos are designed, created and shot live in the real world and hence, also confines to the real world limitation however since they are shot in the real it creates a lot of emotional connection with the viewers. This kind of videos is very popular for selling physical product or people-oriented service like consulting, or restaurants.

2. •Animated Explainer Videos: There are lot of advantages of making animated explainer videos which makes it a preferred format and most popular type of explainer video. Animated videos can be edited /updated at any point in time to incorporate future adjustments. Such videos are used for selling intangible products like software. Such kind of videos requires very high level of creativity and may involve some physical objects but not any live action. •Whiteboard Explainer Videos: As the name explains, such videos are hand created on whiteboard. This is one of the cheapest and easiest ways to create an explainer video, and its ease of operation makes it popular type. What Makes A Good Explainer Video? There are lot of elements that goes behind making an engaging and impactful explainer video. However, every good explainer video has five things in common. •Problem Solving Approach: This helps in educating the audience about the product or service and how it solves their problem. •Know Your Brand And Audience: It is very important for the video creator to know what the target audience is and what the brand is all about. This helps a lot in creating a match between the brand and the target audience.

3. •High Quality: Needless to say that, to effectively communicate the brands value proposition, the explainer videos should be of very high quality in terms of production and content. •Short In Length: Shorter the better is the mantra here. Ideal size of an explainer video is considered to be between 1-2 mins, however, depending upon the need; 10 sec. videos are also created. •Strong Call To Action (CTA): Videos should clearly define what they want their intended audience to do after watching it. The above mentioned factors are the key to creating a great explainer video. Explainer Videos provides tons of benefits to your brand, product or service, such as: •They help in increasing the customer conversions •Explainer videos help a lot in improving SEO rankings with video content – 70% of the top 100 search listings include video! •An engaging video helps in retaining the viewers on your page for 2X longer •Since videos can be easily shared on Facebook and Twitter, they help a lot in promotions •An explainer video can be used for multiple purpose, such as for an investor pitch, an email signature etc. Does all this sounds interesting and makes you really feel the need of a killer explainer video? Then you are at the right place. Pixel Values Technolabs has a very highly experienced and skilled video creation team. Our video specialists have created explainer videos for many big corporates almost across all the domains. We have expert in each field of video creation and ensure that we are always in sync with the client expectation and provide them the perfect product and service. Read More: Healthcare Sector Will Reach New Heights With The Inclusion Of Voice Assistants

4. Author Bio: Tauseef Anwar is the CEO of Pixel Values Technolabs, a top-rated Mobile App Development Company. Tauseef believes in making customer satisfaction as the top most priority and takes care of the Business Development and operations. An entrepreneur by heart, he is always ready to speak a few words or discuss the latest tech especially if it is mobile technology. Contact Information: Call us at 0712-6611379 OR 9822367795 Skype: Pixel_values Website: http://www.pixelvalues.com