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How Businesses Attract Customers with loss leader strategy

The loss leader strategy is a marketing technique used by businesses to attract customers by offering a product or service at a price lower than its actual cost. The purpose of this strategy is not to make a profit on the discounted item but to entice customers to visit the store or website and then make additional purchases of other, more profitable products.

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How Businesses Attract Customers with loss leader strategy

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  1. How Businesses Attract Customers with loss leader strategy The loss leader strategy is a marketing technique used by businesses to attract customers by offering a product or service at a price lower than its actual cost. The purpose of this strategy is not to make a profiton the discounted itembut toentice customers to visit the store or website and then make additional purchases of other, more profitable products. ReadMore:https://www.priceintelguru.com/article/loss-leader- pricing

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