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Social Media: Communicating Your Message November 8, 2010

Social Media: Communicating Your Message November 8, 2010. > Tina Lambert, CAE | VSCPA Vice President of Member & Public Relations. What the heck is social media ?. SOCIAL MEDIA IS AN UMBRELLA TERM…

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Social Media: Communicating Your Message November 8, 2010

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  1. Social Media: Communicating Your MessageNovember 8, 2010 > Tina Lambert, CAE | VSCPA Vice President of Member & Public Relations

  2. What the heck is social media?

  3. SOCIAL MEDIAIS AN UMBRELLA TERM… THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO. http://www.wikipedia.org

  4. It’s also a fancy way to describe PEOPLEhaving CONVERSATIONS online. Photo by Kris Hoet

  5. The CONVERSATIONS are powered by… • Blogs • RSS • Online Chat & Listserves • Wikis • Social Networks • Podcasts & Videocasts • Photo & Video Sharing Sites • Virtual Worlds

  6. TraditionalModel A shift in COMMUNICATION& CONVERSATION Social MediaModel

  7. People are consuming information differently… • 92 % use multiple platforms each day to get news • 60 % get news from online and offline sources each day • 33 % of cell phone owners access news on mobile device • 80 % of online news consumers get or share links via emails Source: Pew Research Center

  8. Is social media a fad? You decide! Socialnomics.net

  9. How do I get on thesocial media highway?

  10. A. Listen • Immerse yourself in conversations • Monitor trends & competition • Google alerts, Twitter searches • Determine process for responding

  11. B. Participate • Set up a profile • Friend 25 people • Comment on blogs • Answer questions • The rule of thirds: personal, professional, profitable

  12. C. Drive • Share your expertise • Create content/ideas • Write a blog • Create home for news, opinion, content • Establish as experts • Promote • Connect with community • Drive conversations • Think MULTIMEDIA

  13. D.ObeyTraffic Signs Privacy: Customize what others can see about you (professional v. personal) Create ‘Friend’ groups Edit privacy settings Etiquette: Once you’re riding the social media highway, remember to obey common Internet traffic rules of thumb. Policy: Obey or set company guidelines for participation. socialmediagovernance.com/policies.php

  14. What social media tools are right for me?

  15. Communicate short (140-character) bursts of information to the people that subscribe to your updates (tweets) Monitor trends Thought leadership Industry news Tools HootSuite.com TweetDeck.com Mobile apps

  16. Commentary on topics important to citizens, industry/local info, conversational Share news, info advice Link to website Tools WordPress.com Blogger.com TypePad.com

  17. More personal interactions Groups, pages, updates (customizable) Links social networks Large audience, activity Robust privacy settings Feed RSS and blog Multimedia friendly

  18. Professional outlet Job lists, referrals Groups, networking Discussion boards Links social networks Elevates firm in search lists

  19. YouTube is 2nd largest search engine Video is viral Plug into other social media platforms Multimedia brings voice to your brand Think informational, educational, entertainment K.I.S.S. > Keep it short& sweet

  20. Repurpose Content Across Channels

  21. CONNECTwith me! • Tina Lambert, CAE • VSCPA Vice President, Member & Public Relations • Phone: (804) 612-9416 • E-mail:tlambert@vscpa.com • LinkedIn: www.linkedin.com/in/tinalambert • Facebook: www.facebook.com/TinaLambert1 • Twitter: www.twitter.com/TinaLambert

  22. THANK YOUvery, very much!

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