1 / 18

Mohawk College

Mohawk College. Daily Newspaper Sections.

Rita
Télécharger la présentation

Mohawk College

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Mohawk College

  2. Daily Newspaper Sections The Hamilton Spectator delivers groundbreaking news reports, plus award-winning coverage of everything that happens around town and around the world. The variety of sections and environments make for a powerful marketing mix that can help you connect with your target audience. • Our daily sections are: • A (News and Business) • Sports • Classified • Go (Celebrities, Style, Food, Money, Health, Music, Movies and much more!)

  3. Weekly Newspaper Sections/Features • Careers (Sat.) • Your must-have section if you are looking for a job. • Spectator TV (Saturday TV Magazine) • A complete listing of what’s on television. • Spec Resale Homes (Sat.) and New Homes (Sat.) • Two sections offering comprehensive guides to area real estate. • Overdrive (Thurs.) • Automotive news and vehicle information, along with the most extensive package of local automotive advertising. • Cars & Trucks (Wed.) • Our popular guide to resale vehicles. • Colour Comics (Sat.) • Focus (Sat.) • Analysis, opinion and commentary – with a dash of religion, spirituality and science.

  4. 6 Day Cume 68% Reach 5 Day Cume 64% Reach Saturday 48% Reach Weekday 43% Reach The Hamilton Spectator provides exceptional reach of the market! The Hamilton Spectator provides significant coverage – 229,400 adults daily and 257,200 on Saturday. Over a one-week period more than 2/3 of area adults will turn to the pages of The Hamilton Spectator! Source: NADbank 2002 Full Release Base: Hamilton CMA, Adults 18+ (531,400)

  5. The Hamilton Spectator reaches more adults than all 7 local radio stations combined! Hamilton CMA, Adults 18+, Read or Listened to Yesterday Source: Nadbank 2002 Full ReleaseBase: Hamilton CMA, Adults 18+ (531,400)*changed call letters and format during survey period

  6. The Hamilton Spectator reaches more Hamilton adults than any other daily in the market. Average Issue Audience – Hamilton CMA 18+ Source: NADbank 2002 Full ReleaseBase: Hamilton CMA Adults 18+ (531,400)

  7. CATEGORY SPECIFIC SPECIAL SECTIONS The Hamilton Spectator has developed a number of “Category Specific” Special Sections to assist smaller companies reach their target audience • Monday’s - “Join in the Swing”, special golf related products and services • Tuesday’s - “Health & Beauty”, special inner/outer beauty focus • Wednesday’s - “Dining & Entertainment”, special focus on dining, catering, entertainment • Thursday’s - “Indoor/Outdoor”, special focus on gardening and home renovations • Friday’s - “Fashion”, special focus on clothing, footwear and hair fashion

  8. Hamilton Spectator “Frequency Rate Plan” Build top of mind awareness for your product and/or service by participating in The Hamilton Spectator’s Frequency Program Compare rate saving to a “one-time” user to our cost effective and business building frequency program SMALL SIZE FREQUENCY EXAMPLE (less than a Quarter Page) Flat Rate Monday - Friday = $4.92/line Saturday - $5.82/line • 3 x frequency - Monday - Friday = $3.11/line Saturday - $3.65/line • 6 x frequency - Monday - Friday = $2.97/line Saturday - $3.49/line • 13x frequency - Monday - Friday = $2.76/line Saturday - $3.25/line • 26x frequency - Monday - Friday = $2.57/line Saturday - $3.02/line • 52x frequency - Monday - Friday = $2.23/line Saturday - $2.60/line

More Related