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Founded in 1985

Quick Facts: Qualcomm, Inc. . Founded in 1985. Fortune 500 Company. Approx. 11,000 U.S. and 50,800 International patents and patent applications of CDMA and related technologies including WCDMA and OFDMA. Member of the S&P 100 & 500 Indexes.

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Founded in 1985

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  1. Quick Facts: Qualcomm, Inc. Founded in 1985 Fortune 500 Company Approx. 11,000 U.S. and 50,800 International patents and patent applications of CDMA and related technologies including WCDMA and OFDMA Member of the S&P 100 & 500 Indexes Qualcomm MEMS Technologies, Inc. is a wholly owned subsidiary of Qualcomm QMT is Qualcomm’s 2nd largest strategic investment

  2. Biomimicry: Science Imitating Nature Those who are inspired by a model other than Nature, a mistress above all masters, are laboring in vain. - Leonardo Da Vinci • The mirasol display works by reflecting light so light interferes to create color • The phenomenon that makes a butterfly’s wings shimmer is the same principle mimicked in mirasol displays Other examples of biomimicry: Low friction ship hulls from shark skin Morphing aircraft wings from bird’s wings Velcro® from seeds clingy spurs Neuromorphic chips from neural networks

  3. Content Scalability Tablet Potential Market 2013 Ereader Potential Market 2013 SmartphonePotential Market 2013 4B units 2M units 20M units

  4. Color Expansive Content (books, magazines, etc.) Web Experience Video/Photos Gaming / Music Reading Low Power Visible Outdoors Intuitive UI Small Battery Lightweight & Thin Where are We Headed?Spectrum of Ereaders 1500 mAh Battery 6700 mAh Battery Web Experience Video/Photos Gaming / Music Reading Computing Intuitive/Familiar UI Expansive Content $$ - $$$$ Power & Visibility Issues 2X the weight 40% thicker Reading Devices $ - $$ Low Power (for Reading) Visible Outdoors Small and Thin No color No web No video No gaming No photos Expectation of Print AND Multimedia Criteria Demographic: Serious Book Readers Demographic: Multimedia Gurus

  5. mirasol Color XGA Demo

  6. Questions? Cheryl K. Goodman goodman@qualcomm.com

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