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Presentation to the Standing Committee on Canadian Heritage on the State of the Canadian Broadcasting System by:

Presentation to the Standing Committee on Canadian Heritage on the State of the Canadian Broadcasting System by:. Carole Taylor, O.C. Chair of the Board of Directors Robert Rabinovitch President and CEO March 14, 2002. CBC Panel. Carole Taylor, Chair of the Board of Directors

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Presentation to the Standing Committee on Canadian Heritage on the State of the Canadian Broadcasting System by:

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  1. Presentation to the StandingCommittee on Canadian Heritageon the State of the CanadianBroadcasting System by: Carole Taylor, O.C.Chair of the Board of DirectorsRobert RabinovitchPresident and CEOMarch 14, 2002

  2. CBC Panel • Carole Taylor, Chair of the Board of Directors • Robert Rabinovitch, President and CEO • Michel Tremblay, Vice-president, Strategy and Business Development

  3. Canada’s Most Important Cultural Institution • The importance of public broadcasting to Canadians • CBC committed to producing innovative and uniquely Canadian programming • Setting the standard for news and public affairs

  4. CBC’s Journalistic Presence Newfoundland and LabradorCorner BrookGanderGoose BayLabrador CitySt. John’sPrince Edward IslandCharlottetownSummerside Nova Scotia Baie St.MarieHalifax SydneyYarmouthNew BrunswickBathurstCampbelltown CaraquetCarletonFrederictonGrand FallsMonctonSaint JohnQuébec Baie ComeauChicoutimiGaspéIles de la Madeleine KuujjuaqMataneMontréalQuébecRimouskiRouyn-NorandaSept-IlesSherbrookeTrois-RivièresOntario HawkesburyHearstKingstonKitchenerLondonOttawaSudburyThunder BayTimminsTorontoWellandWindsor ManitobaBrandon Thompson Winnepeg Saskatchewan La RongePrince Albert Regina SaskatoonYorktonAlbertaCalgary Edmonton LethbridgeBritish ColumbiaKelownaNelsonPrince GeorgePrince RupertVancouver and SurreyVictoriaNunavutCambridge Bay IqaluitNorthwest TerritoriesForth SmithInuvikRankin InletYellowknifeYukonYellowknife TV & RadioRadioTV

  5. What CBC Means to Canadians • Connecting Canadians • Telling our stories • Reflecting the regions to a national audience • Providing a life-line service to many • Giving Canadians a unique Canadian perspective on domestic and world events • Being an incubator for Canadian talent • Taking programming risks

  6. CBC: More Important than Ever in a Media-Cluttered World • Dedicated to providing Canadians with a concrete sense of their roots and identity through our distinctive programming • The CBC remains a cornerstone of Canadian culture and of the broadcasting system • Public policy must recognize and reflect this reality

  7. “The only thing that matters in broadcasting is programming content.” Source:…..

  8. Meeting the Needs of Canadians • Our objective is to deliver programming to Canadians in the form and at the time they choose on all available platforms: • Radio and television networks and stations • Wireless news • Youth internet services • Pay audio service

  9. Significant Challenges Remain • The availability of television programming has more than doubled over the last 10 years • More than $1 billion in CTF funding and millions in tax credits • …yet the viewing to Canadian programming has not increased in either the English or French markets, especially in prime-time

  10. Viewing to Canadian Programs: A 10 year comparison Viewing to Canadian and Foreign Programs on English TV and French TV 7pm-11pm 1992-93 and 2000-01 % English TV French TV Foreign 31 38 Foreign 73 74 69 Canadian 62 Canadian 27 26 1992-93 2000-01 1992-93 2000-01 Source: (NMR - September to August data)

  11. Why Canadians Aren’t Watching More Canadian Shows • Market fragmentation • With the explosion in availability of new specialty services, viewing options have been spread over more services • No corresponding rise in viewing to Canadian programming • Give Canadians opportunities and they will watch! • A People’s History 16 million Canadians reached • Random Passage 1.2 million Anglophone viewers • Music Hall 1.6 million Francophone viewers

  12. Viewing to Canadian Programs in Prime-time per Program Source 7pm-11pm 2000-01 % English TV French TV Radio-Canada* 34 34 CBC TV* Newsworld RDI 3 3 9 CTV Global/Canwest 4 TVA 9 35 Other Non-Pay** 11 TQS 41 Pay/Specialty Other Non-Pay** 3 Pay/Specialty 14 Base: 62% Base: 26% * excludes CBC TV/Radio-Canada affiliates in their own time ** includes Canadian educational broadcasters and U.S. conventional ***Includes Télé-Québec, TFO & Radio-Canada affiliates in their own time Source: (NMR - September to August data)

  13. Programming Economics: A Major Factor • Quality Canadian programming is costly yet can not recover its costs in the market • Da Vinci’s Inquest costs $1 million per episode yet generates less than $100,000 in advertising • This reality applies to all players in the system and has a fundamental impact on prime time, especially in the English market

  14. 50% 45% 40% 35% 30% 25% 7pm to 20% 11pm 15% 10% 5% 0% 6:00 - 6:15AM 7:00 - 7:15AM 8:00 - 8:15AM 9:00 - 9:15AM 1:00 - 1:15AM 2:00 - 2:15AM 3:00 - 3:15AM 4:00 - 4:15AM 5:00 - 5:15AM 1:00 - 1:15PM 2:00 - 2:15PM 3:00 - 3:15PM 4:00 - 4:15PM 5:00 - 5:15PM 6:00 - 6:15PM 7:00 - 7:15PM 8:00 - 8:15PM 9:00 - 9:15PM 10:00 - 10:15AM 11:00 - 11:15AM 12:00 - 12:15AM 10:00 - 10:15PM 11:00 - 11:15PM 12 NOON - 12:15PM Prime-time: The Most Important Viewing Period Hourly Viewing Curve of All Television StationsMonday to Sunday, All Persons 2+January to December 2000 Viewing Level (%) Source: (NMR)

  15. Network pm Monday Tuesday Wednesday Thursday Friday Saturday Sunday 7 22 Mins Life &Times Air Farce Country Can Our Hero HockeyNight InCanada Emily OfNew Moon It’s A Living MarketPlace On The Road Mr. Bean 8 RandomPassage /Da Vinci’sInquest The NatureOf Things Witness Open-ingNight 22 Mins RandomPassage /Da Vinci’sInquest Red Green 9 Disclosure the fifthestate Air Farce Made In Can 10 The National Hockey Sun. Report Venture 7 Wheel Of Fortune eTalk Degrassi Jeopardy Exhibit A 21C 8 Who WantsMillionaire Imagine That ’80s Show Who’s Line/ CSI WeakestLink MysteriousWays Alias Wife & Kids Accord. Jim 9 AllyMcBeal Drew Carey The WestWing CSI: CrimeScene Inv. TheAssociates FigureSkating /ColdSquad Specials Scrubs 10 ThirdWatch Philly Law &Order E R Law &Order SVU W-FIVE 7 Bob & Margaret PsiFactor Blackfly Entertainment Tonight King Of Hill 8 BostonPublic ’70s Show Smallville Survivor/ Friends Dawson’sCreek Andromeda Simpsons Spin City Malcolm 9 Raymond Frasier GilmoreGirls Will & Grace DarkAngel Mutant X TheX-Files Becker The Job Shoot Me 10 NYPDBlue JudgingAmy BlueMurder The Agency 20 / 20 OuterLimits ThePractice Basic Block Schedule Templates Canadian Foreign Winter 2002 Only titles and country of origin of programs which most frequently occupy time periods are shown.

  16. A strong and vibrant national public broadcaster is the most effective way of ensuring for Canadians a high quality and distinctive Canadian voice.

  17. Network pm Monday Tuesday Wednesday Thursday Friday Saturday Sunday 7 22 Mins Life &Times Air Farce Country Can Our Hero HockeyNight InCanada Emily OfNew Moon It’s A Living MarketPlace On The Road Mr. Bean 8 RandomPassage /Da Vinci’sInquest The NatureOf Things Witness Open-ingNight 22 Mins RandomPassage /Da Vinci’sInquest Red Green 9 Disclosure the fifthestate Air Farce Made In Can 10 The National Hockey Sun. Report Venture 7 Wheel Of Fortune eTalk Degrassi Jeopardy Exhibit A 21C 8 Who WantsMillionaire Imagine That ’80s Show Who’s Line/ CSI WeakestLink MysteriousWays Alias Wife & Kids Accord. Jim 9 AllyMcBeal Drew Carey The WestWing CSI: CrimeScene Inv. TheAssociates FigureSkating /ColdSquad Specials Scrubs 10 ThirdWatch Philly Law &Order E R Law &Order SVU W-FIVE 7 Bob & Margaret PsiFactor Blackfly Entertainment Tonight King Of Hill 8 BostonPublic ’70s Show Smallville Survivor/ Friends Dawson’sCreek Andromeda Simpsons Spin City Malcolm 9 Raymond Frasier GilmoreGirls Will & Grace DarkAngel Mutant X TheX-Files Becker The Job Shoot Me 10 NYPDBlue JudgingAmy BlueMurder The Agency 20 / 20 OuterLimits ThePractice Canadian Foreign Foreign Simulcast Simulcast Schedule Templates Winter 2002 Only titles and country of origin of programs which most frequently occupy time periods are shown.

  18. How do we Strengthen the CBC? 1. Reconfirm the pivotal role of CBC in the system and provide it with the necessary flexibility to serve Canadians 2. Re-balance policy and funding instruments to provide support to those that are committed to distinctive Canadian programming 3. Introduce multi-year funding for CBC to facilitate program planning and increase operating flexibility

  19. Preserving a Distinctive Voice for Canadians With your help we will have the tools to ensure wekeep setting the standard for what Canadian broadcasting can be and to preserve a truly distinctive voice for Canadians.

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