Leverage Marketing Automation To Make The Most Of The Holiday Season

1. Leverage Marketing AutomationThis Holiday Season

2. Marketers know their ultimate job is to increase revenue. Marketing automation can help by generating more and higher quality leads, which will eventually turn into new customers.” Glenster Report

3. 225%Increase ShipServ, a London based marine, oil and gas marketplace employed  marketing automation, and saw a 225%increase in the volume of prospects that converted to sales opportunities.

4. Here Is How You Could Leverage Marketing Automation For Your Ecommerce Store:

5. Reward Loyal Customers

6. Consider Dunkin Donuts who offer exclusive offers as part of their customer reward program. Since the customers are presented targeted offers based on their buy decisions, they consider themselves a part of the bigger DD family.

7. How Can You Use It For This Holiday Season? Marketing automation can help you to identify customers that could be invited for the program. You can offer some great bargains for these exclusive customers using loyalty programs You can simply integrate marketing automation systems like Hubspot with your e-store You can send invites for the loyalty program using email automation software like Campaign Monitor.

8. Personalize for Maximum Impact

9. ZURB, a product design company located in Silicon Valley, implemented automated welcome emails. When users sign up for the newsletter, they automatically receive personalized email Results were astonishing with 70-75% open rates and 40-45% click-through rates.

10. How Can You Use It For Email Automation? You can also automate email replies for frequently asked customer queries (this is also known as canned responses). Email has a higher conversion rate and it should be utilized to the maximum.

11. Big Emails drive around 20% of sales for ecommerce businesses. However, the sad fact is that only 39% of retailers send personalized product recommendations • concept

12. Build Segmented List

13. PaperStyle.com used segmentation to run an innovative wedding campaign that comprised of a series of emails that followed a bride and her friends through wedding events. • Result was an increase of 224% in open rate, and a 330% increase in revenue per mail.

14. How Can You Use It For Building Segmented Lists? The segmented lists are based on Purchase Behaviour matrices including buying habits, search keywords, purchase limits, and others. By sending relevant offers to your customers (based on segmentation), you will see a marked increase in engagement and revenues.

15. Engage Dormant Customers

16. Here is a great example in which Sidekick, a HubSpot Sales Tool, leveraged the holiday theme and timely re-engage with their audience.

17. How Can You Use It For To Engage With Your Sleeping Customers? • You first need to identify users: Who only subscribed to your newsletter Who purchased product(s) about an year back and never returned who inquired about a certain product, and disappeared • For each of the above case(s), you can segment the users, and by using automated email workflows, you can engage with them by offering exclusive discounts.

18. On average 51% of companies are currently using Marketing automation, with more than half of B2B companies (58%) planning to adopt the technology. –Emailmonday

19. Automate Social Media Marketing

20. Classic Culinary Brand America’s Test Kitchen integrated a social media automation tool. • Results: • 103% increase in Facebook impressions per post • 31% increase in engagement per Instagram posts • 33% increase in engagement per Tweet • 208% increase in CTR to their website.

21. How Can You Use Social Automation This Holiday Season? You have customers from different demographics, and to post or share content on social media to catch different time zones. With the help of email solutions like MailChimp or Kissmetrics, the content is delivered to your subscribers as per pre-determined schedule. These automation tools track and monitor open rate and click through rate on the CTA’s or links included in the content of emails.

22. Automate Facebook Ads for Better Reach

23. Southeast Toyota partnered with Unified Social, to use real-time marketing platform to scale and automate its ad spend across 166 dealership pages. • The result is an astonishing 200-hour decrease in marketing man-hours per week spent running the campaign.

24. How Can You Leverage Marketing Automation With Facebook? You can integrate marketing automation tools like Hubspot, Marketo, or Sprout Social with Facebook Ads Campaign. .Coupled with segmentation, automating Facebook ads adds great value to the store’s email marketing campaigns. 

25. Generate More Leads

26. McAfee, Inc., the American global digital security company, opted for marketing automation by implementing lead scoring system and creating segmented nurturing programme. This helped them improve the quality of sales qualified leads and reduced almost 35% of inefficient leads.

27. How Can You Generate Leads This Cyber Monday And Black Friday? You could use Marketo, Eloqua or Infusionsoft for automating the lead cultivation and related processes.

28. Don’t Forget UX

29. Groove – a support software, used an automated email campaign that is delivered to all new users when they sign up for a free trial. This particular email had a 41% response rate and helped Groove automatically collect a massive amount of feedback.

30. How Can You Use It? Use marketing automation to ask customers for their feedback, reviews (surveys are a good tool). People love when you talk about their problems and ask them how you can solve the issues.

31. Wrapping Up! Marketing automation is a great tactic for boosting sales, conversion rate, and most importantly helps in building up a personalized relation with your customers. By using automation, you can segment your customer base in lists, so that you can send them relevant content and offers.  Scheduling social media post is beneficial in engaging with customers without worrying about time zones and social media channels.

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