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PR Measurement Custom Dashboard

A custom measurement dashboard in Google Analytics developed by Sally Falkow (APR) and Tinu Abayomi-Paul to help PR, marketing and social media pros measure the results of their work and show ROI.

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PR Measurement Custom Dashboard

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  1. A Custom Dashboard in Google Analytics

  2. Custom PR Dashboard developed by Tinu Abayomi-Paul Google Analytics Specialist Sally Falkow APR PR Measurement

  3. PR Measurement Dashboard • Make it simple to get started with measurement • Track the relevant stats for PR • See only the reports you need • One glance snapshot • Easy to drill down for more granular numbers

  4. DOWNLOAD THE DASHBOARD http://bitly.com/googleprdash It’s FREE

  5. What’s in the Dashboard

  6. Social Sessions

  7. Social Referrals

  8. Real Time Visitors

  9. Real Time Visitors

  10. Measuring a Specific Campaign SET THE GOAL

  11. Start with the Goals SMART GOALS – Specific – Measurable – Agreed Upon and Attainable – Realistic & Relevant – Time based SMARTER GOALS – Specific – Measurable – Agreed Upon and Attainable – Realistic & Relevant – Time based – Evaluate – Revise

  12. GOALS Reach women in New York Connecticut, New Jersey and Florida with an interest in: • Personal finance • Savings • Investment • Retirement planning Raise awareness of the topic of Financial Literacy Increase awareness of the company as a thought leader on this topic Increase clients from this demographic

  13. NATIONAL FINANCIAL LITERACY MONTH • Media attention on women’s issues • National Financial Capability Quiz shows dismal literacy rates in the US • Women lag far behind men • Only 22.8% of US women can answer all 5 questions correctly

  14. Placement • Newsroom • Facebook Post • Facebook Ad (targeted) • Pinterest (infog) • Outreach to social media influencers – Stumble Upon

  15. First Two Days of Campaign

  16. Referral Traffic

  17. 1.38% to landing page – 34 8 downloads after two days

  18. Conversion Rate Across industries, the average landing page conversion rate was 2.35%, yet the top 25% are converting at 5.31% or higher. Ideally though, you want to break into the top 10% — these are the landing pages with conversion rates of 11.45% or higher. Search Engine Land

  19. 7 Days 13.8% conversion

  20. 7 Days 13.8% conversion

  21. Referrers

  22. Social Referrers

  23. 14 Days

  24. Referrers

  25. Social Network Referrers

  26. Facebook Ads Manager AUDIENCE: WOMEN OVER 35 IN NEW YORK, NEW JERSEY, CONNECTICUT AND FLORIDA Interests: Financial Literacy, person al finance, saving, investment.

  27. 45 Downloads 9% conversion rate

  28. Request the Cheat Sheet sally@meritusmedia.com

  29. DOWNLOAD THE DASHBOARD http://bitly.com/googleprdash

  30. QUESTIONS? Sally Falkow APR sally@meritusmedia.com 888 243 3470

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