Noboru World_10 Marketing mistakes startups need to stop!

1. 10 Most Common Marketing Mistakes That Startups Need to Stop

2. Why is Marketing So Important? 1. For brand awareness 2. To Increase sales 3. Long term audience relationship 4. Build a brand 5. Helps in taking decisive and calculated steps (which isn’t always necessary) 6. Drive-in lucrative ideas 7. Helps in weaving ideas for tangible results

3. What are The 10 Mistakes to Avoid for Your Startup Marketing?

4. Have The Right Knowledge Though, it seems to be an obvious point; many marketing startups aren’t aware of the ongoing trends or path-breaking marketing tricks from history (national or international). Apart from feeding on theoretical knowledge about marketing, one should 1. Understand the current trends 2. Monitoring the trends 3. Who are your competitors? 4. How does the international market look? 5. What are the methods and variations seen in the foreign marketing market? 6. What are the latest ideas and resources used in marketing?

5. Think Big Gradually! For instance, you launched a marketing agency two weeks back. In the beginning, you will get clients that are startups. You can’t expect a clientele such as – Birla, OnePlus, Bata, etc. As a startup, you need to be patient about the process and motivate your team that big things shall arrive soon on their platter with consistent hard work. You never know, the success of small-size clients could reap you a decent clientele.

6. One MistakeDoesn’t Mean the End of The World! “Everything you want is on the other side of fear.” ~ Jack Canfield Everyone is scared of committing mistakes, thinking of reputation. But, trying hard to make ends meet, we forget that perfection is bluff. None gets a 100 apart from mathematics. We all commit mistakes, apologize, strategize, and mend the potholes. One glitch should never put a full stop in your life because we are humans, and we tend to commit mistakes. Never consider committing mistakes is the end. Period.

7. Always Have APlan Never go for a war against your enemy without weapons. It’s like moving around without wearing a mask. Always have a plan because an organized work structure helps in weaving better marketing strategies. For instance, your startup marketing agency has a client that sells digital and analog watches (the brand is just a year old in the market). Now, if you have a plan: 1. You set a mission. 2. List situational analysis (happenings in market and competitors) 3. Set up a marketing strategy 4. Curate marketing mix 5. Map the expenses But, if you don’t have a plan and take impromptu actions, it will lead to disaster because there are no pre-set ideas or speculations for potential threats.

8. Learnto Take NO! For many, it’s hard to take a no positively. But, one should always learn to take no and feedback. If you take no or feedback because if you don’t, speculations such as your bosses are crushing your ideas or imposing authority swirl up creating mental chaos, which creates a creative blockage. In anger or frustration, when you take a no, it could lead you to work prudently. But, if you take feedback positively, you could come out with better ideas, at times better than the ones in authority, because a happy mind can be constructive and curate out-of-the-box content.

9. Think Long-Term Relationships with clients are necessary for your startup to grow and attract other customers. For instance, you have a client who wants to take their offline grocery business online and provide organic groceries in the international market. As a marketing agency, you should not limit yourself with ideas and tactics for growth. Instead, you should help them sail through their mission and assist them to conquer more than what they aimed for. It shows that you are considerate and interested in a long-term relationship of steady growth but also a reliable partner. 1. 2. 3. It will retain clients. Existing clients will spread the word, which will attract more companies. It will help you grow your company.

10. After Applying The Tactic, Map The Growth! You have a structure, you apply, and you map the growth. Every story has a beginning, middle, and end. However, in marketing, you have a single story (brand) with multiple beginnings, dramatic/static middle, and unpredictable ends (that has to be mended if gone wrong). You never leave the marketing process mid-way because you need to measure the outcomes and make necessary changes if required.

11. NeverCopy Never be a follower. Always be a trendsetter. Always have fresh ideas because content impostors never grow and be a credible brand. More original the content, the better the image. For instance, similar to Ariel’s #ShareTheLoad campaign, Cadbury launches the #BreakTheMonotony campaign, where girls are encouraged to propose and express their feelings via love letters and 80s romantic gestures. Though genre and demand are different, the concept is similar. For a few weeks, the target audience would be in awe of the campaign, but after some time, a few think tanks will decode how skillfully Cadbury manipulated the P&G’s Ariel campaign.

12. WatchYour Expenses Money is something that comes gradually but goes in the blink of an eye. Therefore, you should always calculate your expenses and spend wisely. For instance, you are allocating the budget for media mix – ₹20 lakh for TV commercials for a smartwatch, ₹5 lakh for a newspaper, and ₹2 lack on social media and influencer marketing. To begin with, as it’s a smartwatch brand, you should focus more on social media and OTT platforms because your target audience lies between 15 – 35 years. Television is losing its essence as exciting content is available online, and social media has become a necessity (for the target audience) as it’s a combo of all amenities. Here, you could see wastage of money because you didn’t bifurcate your expenses and end up wasting money on one of the least required mediums for the product type.

13. KnowYour Resources Know what you are recruiting because you are investing both money and training sessions on your recruits. Therefore, apart from falling for the luring resume, you should also have aptitude tests to map theoretical and practical. It assures you that you aren’t hiring a learned amateur. Prevention is always better than cure. These were the 10 mistakes one should avoid for their startup marketing.

14. Conclusion Always remember “perfection is a myth” ~ Anjan Prasad, CEO Noboru World We are humans and destined to commit mistakes (not deliberately). Progress happens when you learn from those mistakes and come out with better ideas.

15. Thank You Check out our website for more such insights on digital marketing!