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Monetizing Mobile Search Today

Monetizing Mobile Search Today. Bryson Meunier Natural Search Associate Director, Content Solutions Resolution Media. Resolution Media Overview. 85+ dedicated search marketing professionals Headquartered in Chicago, IL with offices in NYC and San Francisco

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Monetizing Mobile Search Today

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  1. Monetizing Mobile Search Today Bryson Meunier Natural Search Associate Director, Content Solutions Resolution Media

  2. Resolution Media Overview • 85+ dedicated search marketing professionals • Headquartered in Chicago, IL with offices in NYC and San Francisco • Acquired by Omnicom Media Group in 2005 • Ranked Top 20 Search Agency by Ad Age in 2006, 2007 and 2008 • $150MM+ in Annual Search Media Management

  3. Successful Collaboration with Partner Agencies and Clients Agencies: Clients:

  4. Self-Monetizing: Entertainment N S F W

  5. Self-Monetizing: Local Interest

  6. Self-Monetizing: Travel

  7. Three Ways

  8. Think “Efficient”, Not “Emerging”

  9. Ranking Factors

  10. Focus on Smartphones First

  11. Stop Guessing About Mobile Search Behavior • Follow the Leaders: • Focusing on Google, Yahoo! and MSN covers 84% of US mobile search market (Nielsen) • Focusing on Google and Yahoo! covers 97.6% of US Mobile Search Market (comScore†) *Nielsen Mobile, June 2008: http://blog.searchenginewatch.com/blog/080616-090125 †comScore, September 2008: http://www.comscore.com/press/release.asp?press=2469

  12. Stop Guessing About Mobile Search Behavior • Mobile Keyword Research • Mobile Search Behavior Analysis • DIY: http://www.brysonmeunier.com/how-to-do-mobile-keyword-research

  13. Stop Guessing About Mobile Search Behavior • Analytics for Mobile: • Mobile Analytics: Bango, Mobilytics, Omniture • Google Analytics Filter: (^[1-2]?[0-9]?[0-9]|^3[0-1][0-9]|^320)x([1-3]?[0-9]?[0-9]$|4[0-7][0-9]$|480$)

  14. Stop Guessing About Mobile Search Behavior Emulators Webmaster Tools

  15. Thank You!BrysonMeunier.com/ses

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