Content Marketing Interview Questions | Top Content Marketing Interview Questions 2020 | Simplilearn

2. Content Marketing Content Marketing

3. 1 What are the essential components of a good web content? Usefulness Engagement Call-To-Action Web content should be written in a way which caters to what the reader wants. This greatly affects reader engagement and how well a blog or article gets ranked on the search engine Add elements like content structure, proper headlines, images, videos, infographics, etc. to make it engaging for the readers The content must be written in a way that can drive a call to action

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5. 1 What are the essential components of a good web content? Credibility Originality The information used in the blog or article must be from a legitimate source. The lack of credibility can have a terrible impact on the organization’s credibility Plagiarism can harm a company’s reputation and negatively affect the performance of the content on a search engine

6. 2 What are the types of content you can create? Content marketing involves simulating interest in a brand’s products or services by creating and sharing online materialThese include: Blogs Case studies eBooks Infographics White papers Videos

7. 3 Why are the advantages of having a content calendar? Finding an ideal content mixture Never missing important dates Sticking to a consistent posting schedule A content calendar will make sure you don’t miss out on opportunities to elevate your brand and engage with followers A consistent posting schedule shows potential followers that you are invested in the channel and cultivates a long-lasting relationship Other content you can use are articles, videos, news stories, user-generated content, Q&A’s and more

8. 3 Why are the advantages of having a content calendar? Figure out what works Saving time Planning your posts puts less strain on you and your team members, as well as company resources A content calendar helps prepare for future events

9. 3 Why are the advantages of having a content calendar? Figure out what works Ensure fresh content A content calendar makes it easier to measure results and to optimize performance A content calendar will make sure that the new content you make isn’t being repeated

10. 4 What type of content works in each stage of the customer lifecycle? Awareness Engagement Purchase Post-Purchase Advocacy

11. 4 What type of content works in each stage of the customer lifecycle? Awareness Shareable graphics Influencer content Social media posts Guest blogs Cold emails Gifs Videos

12. 4 What type of content works in each stage of the customer lifecycle? Engagement Landing Pages Emails Blogs E-books

13. 4 What type of content works in each stage of the customer lifecycle? Evaluation Case Studies White Papers Testimonials

14. 4 What type of content works in each stage of the customer lifecycle? Purchase Product/ service details Onboarding emails Landing Pages

15. 4 What type of content works in each stage of the customer lifecycle? Post-Purchase Content types that detail a new feature or service Case studies of repeat customers Email newsletters Blog roundups

16. 4 What type of content works in each stage of the customer lifecycle? Advocacy Pictures of customers engaging with your products Exclusive discounts User generated content

17. 5 How do you decide what topic/ subject to write on? Some methods to discover new topics are: Analyzing conversations on social media Researching keywords and associate keywords Identifying your target audience what their needs are

18. 5 How do you decide what topic/ subject to write on? Some methods to discover new topics are: Keeping track of blogs and articles from subject matter experts, commentators, critics and so on Analyzing conversations of competitors

19. 6 How do you decide the tone of your content? Brand Personality Audience Profile Channel Determining who the audience is and how the brand wants to be seen by the target audience are important questions that help decide the style and tone of writing The characteristics of a brand are the guidelines based on which the content strategy is developed. The tone of the content must align itself to the content strategy The content you create must be irrespective of the channel, and consistent with brand attributes

20. 7 How do you promote your content once it’s live? Engage with your community Sending an email broadcast Pay to promote Advertising your content on platforms like Facebook ads, Google ads, Reddit ads, etc. helps your content get higher reach and impressions Once a new piece of content is published, sending an email broadcast, encouraging them to click through Use social media groups, content promotion networks, and online communities to engage with your community

21. 7 How do you promote your content once it’s live? Reach out on social media Write for others Attract people from the web to important page on your website by guest posting or blogging Targeting interested people directly will improve your content visibility

22. 8 How can you determine how well your content is doing? Search Engine Results Page Traffic and repeat traffic Engagement – Likes, shares, comments, etc. Call to action – Inquiries, leads, sales, etc.

23. 9 What are the steps involved in the content marketing process? Decide what goal you want to achieve with your content marketing campaign Define buyer personas to determine the audience best suited for your content Run content audits to determine the best type of content that can be used

24. 9 What are the steps involved in the content marketing process? Choose an appropriate content management system Start brainstorming for ideas for new content Settle on a particular type of content you want to create Publish and manage your content

25. 10 How do you target the right audience for your content? Collect demographics of your target audience based on your website visitors, email subscribers, and social media followers Your target audience can be segmented based on: 1 - 100 Gender Age Education Interest Income Income Interest

26. 55 What are some of the metrics to track in affiliate marketing? Return on ad spend Cost-Per-Click A metric commonly used for budget planning; it is calculated by dividing earned affiliate revenue by the amount spent It represents how much the advertiser pays to a publisher every time an advertisement is clicked Cost-Per-Sale This represents the amount a merchant pays, every time an affiliate’s advertisement generates a sale