PPC Advertising: Your Complete Guide to Google AdWords

1. Menu   ≡ PPC Advertising: Your Complete Guide to Google AdWords No Comments June 24, 2019 adword, Pay Per Click, ppc Pay-per-click (PPC) advertising, as the name suggests, is a marketing strategy where a business pays for every click their advertisement receives. About us and this blog We are a digital marketing company with a focus on helping our customers achieve great results across several key areas. It is increasingly gaining popularity with marketers as it allows businesses to advertise on the first page of search engines and attract a large volume of potential customers. Why Should You Choose PPC Advertising?  Learn more about us  Request a free quote

2. We offer professional SEO services that help websites increase their organic search score drastically in order to Highly Specific: compete for the highest PPC offers you a lot of targeting options, allowing you to choose your audience effectively. Your ad can be displayed to the right buyer at the right time with the right keywords. rankings even when it comes to highly competitive keywords. Cost-effective:  Contact now As you pay for every click you receive, you can evaluate where your money is going and manage your budget better. With PPC, the cost- per-click (CPC) is also lower if you use targeted single keyword ad groups (SKAGs). Subscribe to our newsletter! High Conversion Rate: Name Studies have shown that PPC advertising techniques such as Google Ads have a conversion rate of between 2.7 to 5 percent. This is relatively higher than conversion rates for other forms of advertising such as display ads. Email Subscribe Google AdWords Google Ads or Google AdWords campaigns are by far the most effective method of PPC advertising.

3. With Google Ads, a business can appear at the top of search results in, usually above organic search results.  The AdWords campaign does this by using a variety of strategies such as geo-targeting, keywords, audience demographics, and consumer behavior. In order to take full advantage of Google Ads, you need to master the AdWords platform. Auctioning for Google AdWords You will take part in a bidding process with hundreds of other buyers. Here, you submit your bid in dollars and the price you can pay for each click your ad receives. If you win the bid for an audience and position, Google will automatically display your ad when a person uses your keywords in a search. However, winning a bid doesn’t just depend on money. Google also factors in your ad quality, relevance and landing page to determine if you deserve that top spot. Make sure the information you provide is useful and helps conversions for your business, too. This becomes more important as you start getting more clicks— more clicks mean you’ll have to pay more in the long run.

4. How to Set Up Your Google AdWords Account Call us at Smash Interactive Agency and get started today. Then, Google will request you to fill out the information for your campaign, including your email address and website URL. You will then be asked to select your campaign type from these options: Search Display Shopping Video Universal App Keep the basics in mind: Select your target audience carefully. You can use Google’s targeting options for this. Using the right keywords. Make use of Google’s Keyword Planner for this. Writing a short and concise call to action (CTA) for your customers. Writing a killer bio and introduction about your business. Using relevant images for your ads. For more information on how to refine your local Miami PPC advertising campaign, visit Google’s support resources. Ashley Mcnairy

5. Google Ads, google adwords, how to set up Google AdWords account, Pay Per Click, PPC Advertising, why should you choose PPC More from our blog See all posts   Google Ads: How to Use the Digital Marketing Tool to Generate Leads PPC Budgeting: How Much Should You Pa For Google AdWords In the world of digital marketin everything is a numbers’ gam There is an information overload Advertising… in this day and age. With the… Continue reading Continue reading  Prev. Post  Next Post All Posts

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8. The time has come for you to pick up the phone and give us a call.    As Miami’s top rated digital agency, we are ready, willing and capable of helping you build your brand’s identity, footprint and impact in the digital world. 786.899 7875 Bird Rd. Suite 217 Miami, Fl 33155    info@smasht request a free quote    ©2018 All Rights Reserved. Proudly made by Smash Interactive Agency