Content Marketing Strategy to Grow Your Business

1. Content Marketing Strategy to Grow Your Business www.DemandMonster.com

2. Content Marketing Content marketing is much more than creating, distributing and sharing content in order to engage audiences, generate leads, improve branding, and other marketing goals you can serve with content marketing. It needs a strategic approach and that's what a content marketing strategy is all about.

3. Use Content Marketing to Grow Your Brand • Define team roles: Whether you're a small team or a publishing powerhouse, clearly defining team roles keep everyone on the same page. It helps you delegate the right roles for each on your team so that you can set clear expectations for the entire team. • Plan an editorial calendar: Brainstorm your content ideas in advance and plan out your editorial calendar so you can keep campaigns on track of what you are creating when you need to create and when it needs to be published. • Repurpose: Many bloggers fall into the trap of believing that more content is always better. Not necessarily. In addition to creating new content, you can make most out of your existing content by repurposing it and publishing it on different channels.

4. The tips below will help you to build a reputation and to make your site a useful go-to resource for your prospects. • Create buyer personas so you can get a clear idea about who you're targeting with your content. • Map your personas to different phases of the customer life cycle so that you can address the concerns of your customers in various phases with your content. • Use keyword research to identify what your buyers are looking for. When creating content, ensure that you speak the same language of your customers.

5. 6 Things To Include In Your Editorial Calendar • Blog Posts. Blog posts are at the core of the content strategy for many businesses and are a great way to publish content consistently. Bear in mind the seasonality of content when writing blog posts. It’s a great way to boost your on-trend branding and capture customer attention. • Social Media Posts. Although you may be sharing your content on social media, you may not have a plan to use it to its best advantage. With Co-Schedule, you can create your social media messages while you blog, including scheduled posts once your content goes live. • Email Marketing Campaigns. You can use your editorial calendar to plan out a full year’s worth of email marketing. It lets you coordinate all the different elements of your marketing, for example, by sending emails to announce a product launch, webinar or new blog post.

6. 6 Things To Include In Your Editorial Calendar • E-books. You can also use your editorial calendar to decide how many larger pieces of content you’ll produce each month or year, like e-books, which are usually created as comprehensive guides on a particular subject. • Webinars. Although ‘editorial’ generally refers to written content for publication, your editorial calendar is equally fit for assets like webinars. As well as being a great way to build your email list and keep your subscribers interested, running webinars can show a little personality behind your brand. • Infographics. As with webinars, your editorial calendar can be for more than just blog posts and written content. Infographics are great for presenting data in a visual way and tend to take a dry or complex topic and turn it into something colorful and engaging, while drawing on facts and statistics.

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