Do You Know the SEO Services You Cannot Ignore in 2020?

1. Do You Know the SEO Services You Cannot Ignore in Do You Know the SEO Services You Cannot Ignore in 2020? 2020? Every now and then the top search engines update their algorithms and new trends are introduced into SEO (search engine optimization). The majority of companies outsource this service to save themselves valuable time, money and resources. 2020 has some specific trends you want to be focusing on when it comes to your SEO services to ensure you continue to climb the ranks, stay that one step of your competition and drive more traffic to your website and in through your door. The first SEO service you cannot ignore in 2020 is voice search. In 2017 there were thirty- three million voice search queries. That has increased significantly and companies need to be taking this into consideration when reaching out to their audience. This means that search engine queries are being typed as they speak, which means your keywords change to longer tailed keywords to ensure you reach your audience and stay at the top of search results. The second SEO trend that has become very apparent this year is that people searching online are looking for answers to their questions. This means that featured snippets dominate search results more than both paid and organic ads. Half of searches don't result in clicks as the user gets their answer from a SERP.SERP stands for Search Engine Results Pages, which are web pages served to users when they search for something specific online. Question based keywords and providing answers is an excellent way to reach your audience this year. In addition to this, market influencers are growing in demand with more than fifteen percent of companies spending more than half of their marketing budgets on influencer

2. marketing. The online user will find themselves facing a mountain of ads which can be daunting, they want real information that they know they can count on. Reviews from influencers provide the type of information these users will trust. Working with an influencer can improve website traffic and brand visibility. External links are effective here, but ensure the SEO services you use provide manual link building to ensure quality links that will be favored by the top search engines. The overall user experience is very important this year with forty-four percent of businesses focusing on their overall digital approach to improve their user’s experience, helping to boost conversion rates. Page load speeds are an influencing factor which can either improve your conversion rating or drive your traffic to a competitor’s website. Pages should take but a few seconds to load, both on a desktop computer and a mobile device. You should also focus on your users’ experience on the site in terms of finding what they are looking for. Easy navigation with simple internal links is a great way to help your visitor find their way around your website with ease. Video has become an important element when it comes to SEO services. It's a valuable part of your digital marketing and SEO services campaign. Videos are fifty times more likely to be displayed on the first page of a SERP than plain text, while sixty-two percent of Google searches from around the world include video. Creating video blogs and uploading to YouTube along with adding video to your website can help boost your website traffic moving forward. Content still remains king this year with quality content needed that offers value to your audience. Content should be relevant, high quality and informative. Do not make the mistake of focusing on keywords, overstuffing is frowned on by the top search engines and could result in you being penalized and dropping in ranking. About Us: Storm Brain is an innovative digital marketing agency offering customers with branding and creative services to help them achieve new results in their businesses. Storm Brain caters to companies of all sizes and in all industries, providing them with comprehensive marketing and branding services to meet their particular project or campaign needs. Storm Brain offers superior levels of customer service and support with a range of services to meet each customer’s unique ongoing marketing requirements. They have a dedicated team of designers, developers and content strategists offering web design and development, search engine optimization, online and off line marketing campaigns, app development and so much more. To find out more, visit www.stormbrain.us