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Pace Career Academy

Pace Career Academy is the best professional computer course training institute. which provide a complete training with certification once the course is finished. we are a reputed academy completing our 10 years of successful Hard Work<br>

SudhirGaonkar
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Pace Career Academy

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  1. DIGITAL MARKETING Digital marketing :- is the promotion of products or brands via one or more forms of electronic media. Digital Marketing , refers to marketing methods that allow organizations to see how a campaign is performing in real-time, such as what is being viewed, how often, how long, as well as other statistics such as sales conversions etc. • Social network marketing • Search engine optimization • Paid marketing • Email marketing • Viral marketing • Experiment based market research • Web analytics • Reputation management

  2. SEO :- Is also known as Search Engine Optimization we all know about search engines they are searching portals or sites which provides you information about the searching results. SEO is an unpaid results or organic result which is completely free of cost once it has been clicked. It is the process of affecting the visibility of a website or a web page in a web search engines unpaid results.

  3. SEO On Page Initial Site Analysis, Competition Analysis, Keyword Research, Keyword Density, Title Description Keyword Other Meta Tags Development. Site (URL) Structure Analysis, Web Designing Basics, and URL renaming/re S writing, Content Development Check H1, H2, H3 Tags, and Anchor Text. Existing Web Content Optimization, Image Optimization, Use of robots.txt, HTML Validation, Creation of XML/HTML/Text Sitemaps. Understanding Cannibalization, canonicalization, International targeting, and multilingual targeting. SEO Off Page Understanding links, anchors, follow links , no follow links Google Mapping/Listing ,Press release news syndication , RSS (Really Simple Syndication) Local and regional search engine indexing Forum Posting & Posting Free Classifieds , Yahoo Answer Link Building

  4. Article submissions, PR submissions, Guest Blogging, Commenting.

  5. Google Ad words Google ad words: - is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The Ad Words program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords. The training modules would be like this:- Account creation, Billing methods and understanding the ad words structure. Understanding payment modes- PPC, CPM, CPA, CPL, and understanding marketing funnel. Campaign structuring, Keyword research and identification, landing page optimization, Ad format and ad copies ad words policies: Text format, Display format. Targeted ads on Google display networks, Dynamic Ads on search network, Remarketing techniques.

  6. Campaign Placement and targeting, Campaign Optimization: Geo-targeting, Bid Managements, time schedules, setting automated rule parameters. Google Ad words Certification.

  7. Social Media Facebook: - open graph, Page creation, content strategy, hash tags, face book applications, paid advertisements, and analytics. Twitter: - Page creation hash tags, discover, cards, strategies to add followers. YouTube: - Channel creation, video promotion, increase viewership. LinkedIn: - Content strategies, paid promotion. Google Analytics Google analytics setup, understanding how Google analytics. Goal settings, creating channels, dimensions and metrics. Understanding key metrics- page views, source, medium, bounce rate, segments, sessions.

  8. Multichannel funnels, conversion sources, goal analysis, Understanding customer demographic and behavioral aspects. Web Introduction Advanced Marketing Overview. Understanding site structure-Domain, Sub Domains, Servers, Hosting, CMS, Word Press site creation, Web Pages Creation/li>. Learning essential html labels, Anchor, Images, Urals, Listing, Div., class. Affiliate Marketing Affiliate Marketing: Understand affiliate network, Selling through affiliate channel, Revenue generation affiliate marketing. Content Creation: Creating Info graphics, Video creation tools, Comic strip creation.

  9. Mobile Marketing Mobile app promotions, Techniques to improve downloads and usage. Understanding the world of missed calls. SMS marketing Campaigns. ASO (App store optimization). Email Marketing Understanding how mail servers work. Understanding terms- Hard Bounce, Soft Bounce, Open rate, inbox, spam. Mail Chimp Introduction- Sending mail, use templates, landing pages, lead capturing, Mail Automation.

  10. Inbound marketing concepts using mail services, customer bucket creation and content customization.

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