The Strength of the Future Creative Agency

1. Designpluz – a boutique branding and digital agency based in Sydney, offering creative services with global quality.

2. The Strength of the Future Creative Agency A company relies on creative agencies to sustain itself in this competitive market. Nowadays, the trend keeps changing constantly and is tough to follow. It consumes a lot of time to adapt to the new method of marketing and advertising. This is where a creative agency lends its hand to companies and helps to brand their products that stand out in the market. There are different types of creative agencies such as design, digital, advertising, consulting and interactive. Apart from their names, their motto is the same: creating a strategy involving technology and design to advertise a brand. In this technology-driven world, creative agencies struggle with infoxication. Like the saying, ‘too many cooks spoil the broth’, with fulsome information, creative agencies are struggling to reach out to the target audience. The future of creative agency doesn’t rely entirely on artificial intelligence(AI) or machine learning. Human beings should utilize these automated technologies to create a unique strategy for branding. So the creative agencies can let go of the trepidation that AI and machine learning will overtake manpower. Digital Domination: Long gone are the days of printing. The smell of the print like pamphlets, leaflets, brochures and designs in newspapers have started diminishing. Everything has become digital now. Even the things which are used daily are available only in the jpeg format on e-commerce websites. Every company is busy creating SEO content to get the maximum click-through rate among other competitors. The methods remain the same. A company needs a logo, brochures, a good ranking in SERP, quality content, event or product promotion, marketing, etc. But everything is in digital format. So a creative agency should blend themselves with the Ai and machine learning technology. Advancement in Design: Though new technologies will take over the creative agency by storm, poordesign execution will not prolong its growth. The trend is changing rapidly and unpredictably. There are a lot of design trends like 3D design(used in mobile phone promotion), emoji, optical illusion, voxel art, etc which creative agencies should dig into. Unless the work is innovative and trendy, the creative agencies may lose the clients in no time. Marketing Techniques: The advertising was done through television, promotional events for the past 2 decades but the case is different now(digital marketing). Though this is followed still today the number of active participants has decreased. Now everybody is watching it from home without moving an inch. This is not an easy thing to achieve. Digital marketing is the trend now where it lets you track the ads and increases interactivity with the customers. Intensive research on the target audience’s media usage will help narrow down the outreach. People of this generation are extensive users of social media, which will help shape your advertising techniques. Since the status of the ad campaigns and events can be tracked in real- time, it can be stopped if it’s not doing good. This will save a lot of money. With this tracking facility, you can make an effective purchase decision for the users. So it’s tough to say that this specific technology or method will determine the creative agency’s future. Many factors like technology, creativity, design and human intuition will depend on

3. shaping the future. Designpluz, a creative agency in Sydney understands clients requirements before delivering a tailored & unique logo concept that has undergone a stringent design and revision process. Get expertise in this field and create a portfolio with long-term clients for a bright future. let’s make something great together. Call : 02 9829 9881 Email us at : hello@designpluz.com.au Visit: https://www.designpluz.com.au/