Awesome 7 Tips to Create a Perfect NGO Business Partnerships

1. Primary Keyword: NGO business partnerships, ngo collaboration with small businesses Awesome 7 tips to create a perfect NGO business partnerships The modern era has seen a good growth in a new form of business collaboration. Ever since the global pandemic has begun, many people have lost their jobs and have been under great stress. The only community to have survived these tough times throughout the country are the small businesses. These days all across the world, people are coming up with crazy ideas that attract the common man. For example, home cosmetic brands, home bakers, small stores, party planners, and much more. These budding entrepreneurs are surviving today because of successful NGO business partnerships. Since the last few years NGO collaboration with small businesses has been increasing a lot. Many companies today work under the heading of CSR or Corporate Social Responsibilities. This is because the companies today have become extremely conscious of all the aspects about the society like, environmental, social and economic. Such an alliance helps to strengthen the bond between the company and society. It also helps to create a legitimacy of the company. Further on, these companies also create awareness of their goods and services and try to make it available for the masses. This is the way the partnership helps to boost the actions of NGO and also reinvents the businesses in the developing nations. NGO business partnerships is a two-way activity. This is created to increase the profits and realize the goals of both the parties. For example, if any clothing brand collaborates with an NGO that works for the needy community, then their business would gain extreme popularity and many people would finally get acquainted with the brand. These partnerships are a win-win situation for both the state, private sector and the NGO’s. These days businesses work on partnership, collaboration and scales which have actually revolutionized the social development environment. This has picked up speed especially during the sudden awakening of corporate social and sustainable responsibility which has changed the corporate tools across nations.

2. But if you wish to find a good match for your company then it requires proper research and is as such a time-consuming exercise. For these social initiatives many big companies have their own organizations and foundations but collaboration with an expert NGO can always be a true asset. Before we go ahead, you need to believe and support a cause before you choose to become associated with it. Thus, given below are a few tips that will help you get sorted and search for a perfect NGO collaboration with small businesses. 1. Believe in a cause Usually, a company’s strategy is decided in a boardroom, you must also decide on the CSR strategy within the boardroom itself. Once you have found the cause that you can associate your company’s values with, then the next step is to search for the potential NGO’s. 2. Align mission, vision and values together As stated earlier, your company’s values must match with those of the NGO. You must search for an NGO that has similar vision, mission and values, they must have professional staff and proper expertise in the above stated area. For example, if a multinational Technology firm commits to training and upskilling the youth of India then they can work in collaboration with various NGOs working for the skill sector. This way they can align their goals with the NGO. 3. The management of the company must be involved: If it is a CSR initiative then the CEO and top management of the company must be involved. This actually assures a proper alignment of vision and values of the NGO and company. It promotes trust and builds proper NGO business partnerships. 4. Think for Long term: The NGO collaboration with small businesses that you are creating is always a long-term investment plan. Any long-term investment plan must be well planned and keeping in mind the other strategic goals of the company. 5. State the rules and roles properly: If we are thinking about long-term NGO business partnerships then we need to define the roles and rules properly. This will never lead to any clashes in the long run. The implementation of the guidelines must be stated clearly in the contract among the business and NGO. 6. Trust your partner: If you are entering NGO business partnerships then the key to your success will always be trust. Complete trust never means that you have to agree on each and everything stated. You may ask questions or put forward your argument but that means you are trying to communicate freely and express your opinions too. 7. Use your ‘core competency’: Any company or NGO will have their own set of core competencies and strengths. Your business’s core competency may be digital marketing and NGO’s strength may be Environment and climate. What you need to do is create the best match and try to use it to the optimum level for a successful life of your company. Word Count: 823