Why Reviews are Important for any Business

1. Online consumer reviews have become an essential part of doing business. In a world where not having an online presence effectively means you are losing business, the same applies for businesses without valid reviews on their products or services. Let's delve deeper into why reviews and ratings are important for the businesses of today. #1)- Boost in sales It is no surprise that positive customer reviews or ratings play a big part when it comes to encouraging others to purchase as well. Reviews and ratings are in fact the first thing a potential customer sees before making a decision on whether or not to spend their hard-earned money on your product or service.

2. Customers are often able to ascertain key bits of information from reviews that could push them into buying should they be on the fence. Businesses need to understand that word of mouth recommendations are no longer a viable option in 2019, online customer feedback is the way to go. #2)- Builds on credibility New businesses will benefit a whole lot from early customer feedback. Without valid credibility, new businesses often struggle to get past that "It doesn't look legitimate" phase where customers of reviews with legitimate a business is. correlate the number how credible and particular If a business over 100 reviews 5/5-star then in the customer, the be good. Conversely a poor ratings will indicate the customers to look elsewhere instead. has and a rating eyes of the business must lack of reviews or exact opposite, leaving #3)- Improves on SEO Reviews aid when it comes to helping your business rank for organic search results. The more your business gets reviewed, the more relevant the business becomes in search engine results.

3. As reviews are unique content, it has more crawlability in the eyes of the search engine algorithm. Furthermore, having a better ranking on the search engine allows for a greater reach of potential customers than before. Best Review Apps in India Given the size of the Indian market with over a billion consumers, two home grown review app companies have been at the forefront when it comes to creating a platform for the consumers to voice out and empower good local businesses.

4. UtterNow Launched in May 2019 with the tagline 'Mistakes should be rectified and learnt from, not pushed aside and forgotten' are looking to redefine the consumer review app space. Their mobile friendly app is easy to use where customers can rate and review just about every store around the corner. Today, UtterNow is host to over 500 brands and over 1000 customers. Customers who review businesses get in return loyalty points which can be used to redeem amazing deals. MouthShut Launched their mobile app in 2013, MouthShut is a platform that allows for consumers to review products and services from 19 categories. From small businesses to books, MouthShut is an all in one review platform. Having influenced over 450 million shopping decisions from all across India, MouthShut is committed to empowering both consumers and businesses alike.

5. Source Link- https://medium.com/@utternowapp/why-ratings-and-reviews-are- important-for-any-local-business-9a76a99773fb Thank You