Akash Manchanda’s Perspective on Essential Digital Marketing Metrics

1. Search Write Sign in Sign up Akash Manchanda’s Perspective on Essential Digital Marketing Metrics Vui Live · Follow 3 min read · Mar 14, 2024 -- Akash Manchanda’s In the dynamic domain of digital marketing, change is constant. Every day brings forth new platforms, strategies, and trends, shaping the landscape in unpredictable ways. From social media innovations to search engine algorithm updates, the evolution never ceases. The rapid pace of change, challenges marketers to adapt continuously and staying ahead of the curve to remain relevant and effective. Akash Manchanda, Co-Founder of VUI Live, one of the fastest growing digital marketing agencies, stresses the importance of metrics in assessing effectiveness. He sees these metrics as indispensable tools for navigating the dynamic digital terrain. The ability to anticipate trends, leverage emerging platforms, and refine strategies is paramount for success. Welcome to the world where agility and innovation reign supreme: the digital marketing frontier. Membership The Role of a Digital Marketing Agency Free Access the best member-only stories. Selecting the right digital marketing agency is a critical first step. The ideal agency can craft bespoke campaigns, utilise advanced digital tools, and help you manoeuvre through the online terrain with ease. Ensure your chosen agency for marketing brings a wealth of experience, expertise in areas like social media, performance marketing or live marketing, and a proven track record of delivering tangible results for their clientele. Distraction-free reading. No ads. Support independent authors. Organize your knowledge with lists and highlights. Listen to audio narrations. Read offline. Sign up to discover human stories that deepen your understanding of the world. Tell your story. Find your audience. Join the Partner Program and earn for your writing. Sign up for free Try for $5/month Decoding Metrics for Success

2. Let’s break down the essential metrics that give insight into your live project marketing endeavours’ success, shedding light on what’s thriving and what requires tweaking. 1. Web Traffic and User Engagement Visits and Visitor Numbers: Start with understanding your website’s draw in terms of visits and unique visitors, which sets the groundwork. Browsing Behaviour: Time spent, and page views offer a peek into user engagement. Is your content captivating enough to keep visitors browsing? Traffic Origins: Pinpointing whether your visitors are coming from organic searches, social media, or paid ads informs you about your most effective channels. 2. Generating Leads and Converting Them Leads: The number of people showing interest in your offerings provides a direct measure of potential customer engagement. Conversion Rate: This shows how well your website transforms visits into actions, like purchases or sign-ups, indicating the effectiveness of your call-to-action. Cost per Lead: Understanding what each potential lead costs you are fundamental to managing your budget efficiently. Return on Investment (ROI): A pivotal success metric, ROI, evaluates the profitability of your campaigns, reflecting the ultimate value of your efforts. 3. Social Media Vibrancy Follower Growth: Quantity matters, but the quality of your followers — those genuinely interested in your brand — is paramount. Engagement: Likes, shares, and comments signal how well your content resonates, fostering brand awareness and loyalty. SEO Rankings: High visibility in search results can significantly increase your brand’s recognition and drive organic traffic. Online Sentiment: Keep an eye on brand mentions and reviews, leveraging positive feedback and addressing negatives to foster trust. Strategies for Enhanced Campaigns Membership Systematic tracking of these metrics equips you with actionable insights. The regular analysis highlights improvement areas, guiding adjustments, and strategic pivots. Collaboration with a live marketing agency can be particularly advantageous. These agencies’ expertise in real-time analytics and campaign adjustment can help you seize opportunities promptly and tackle challenges effectively. Sign up to discover human stories that deepen your understanding of the world. Free Access the best member-only stories. Distraction-free reading. No ads. Support independent authors. Organize your knowledge with lists and highlights. Listen to audio narrations. Read offline. Tell your story. Find your audience. Join the Partner Program and earn for your writing. Akash Manchanda: Spearheading Digital Marketing Excellence at VUI Live As the co-founder and head of marketing at VUI Live, Akash Manchanda leads with a blend of strategic prowess and innovation. With a keen eye for

3. detail, Akash drives VUI Live’s commitment to delivering unparalleled results in the digital marketing sphere. His leadership ensures that the agency remains at the forefront of industry trends, continuously refining strategies to meet client objectives. In the blog discussing “Key Metrics for Evaluating Digital Marketing Campaigns,” Akash’s approach aligns perfectly with VUI Live’s ethos of utilising data-driven insights to optimise campaigns and achieve measurable success. Under his guidance, VUI Live continues to set the standard for excellence in the digital marketing landscape. Wrapping Up! In the competitive sphere of online marketing, measuring your campaigns’ success through key metrics is non-negotiable. Aligning these metrics with your business objectives allows for informed, strategic decisions that amplify your digital presence. Partnering with an experienced digital marketing agency can further bolster your efforts, providing the necessary expertise and support to navigate the digital marketplace successfully. Digital Marketing Agency Agency For Marketing Live Marketing Live Project Marketing Marketing Agency -- Written by Vui Live Follow 0 Followers Help Status About Careers Blog Privacy Terms Text to speech Teams Membership Free Access the best member-only stories. Distraction-free reading. No ads. Support independent authors. Organize your knowledge with lists and highlights. Listen to audio narrations. Read offline. Sign up to discover human stories that deepen your understanding of the world. Tell your story. Find your audience. Join the Partner Program and earn for your writing.