Top SEO Tips for USED By Professionals To Increase Conversion of Display Ads

1. Top SEO Tips for USED By Professionals to Increase Conversion of Display Ads SEO Agencies in London have traditionally focused on increasing the clicks on display ads via Click Optimization. However, the changed scenario of online promotional activities dictates that the focus be shifted to Optimization for Conversion. A very important reason for this requirement of shift is that it has been found that most of the clicks are not followed up with sales. Since non- conversion leads to a lowering of Returns of Investment (Roi) and an increase in the costs of the campaigns, Optimizing for Conversion has become of vital importance.

2. Using Organic Search Results: Before the introduction of the PPCs (Pay-Per-Click), Organic Search Results used to be the only way for directing traffic to your business website. However, there are hundreds of ways for being visible on the web nowadays. These ways are not always unrelated to each other. Top SEO Service companies in London have analysed the ways in which users use these methods to reach the intended products and services. It is found that users search for an item, which they intend to buy, through paid ads. This is because the information is processed in a precise and easy-to-process manner. However, an interesting fact is that most of the users who searched through the PPCs did not buy instantly, although they searched with an intention to buy. This search was followed up with a search on the organic search results pages where the users tried to find out the reviews of the product or service. Thus, the first step of Conversion Optimization is to ensure that posts featuring a good online brand reputation are displayed prominently in the organic search results. Links to the Buying Page & Home Page: Most users who are reading the reviews of your product or service have already chosen your product through the Paid Search Results. From here on, they will either buy or have a look at the business website (if they have not done that

3. already). This process can be optimized by providing links back to the buying page and the home page of the website. A prominently displayed "Buy" or "Visit Us" tab can also serve to convince any user who is still unsure. Landing Page Optimization: The importance of Landing Page Optimization for banner ads has already been established. However, the nature of optimization changes with time. In the present scenario, the landing page of a banner ad should ideally contain 3 things: Product Description Buyer Reviews Buying Tabs Providing all the information, which the user seeks before buying, goes a long way in minimizing the chances of the user leaving the page. Never Stop Innovating: "Do not change what is working" is a saying that does not apply to the SEO world. Any changes by search engines in their algorithms have to be followed with changes in techniques practiced by the best SEO company in London. Going by the rate at which the search engines are implementing the changes and updates, we are talking about major changes at a very fast rate. There are reported cases where a business that fell into the SEO comfort zone soon found itself penalized by Google. What works today

4. may very well be labelled as spam tomorrow. Thus, an innovative approach with implementations is a key to keep performing well. Newer ways, to get the user not just to click but also to buy, are vital to keep the conversion rate at the higher ends. Use Flash Videos: The popularity of flash videos as advertising displays is becoming an important aspect. When the VIPs of the SEO world are engaged in using video as a medium, it should be a clear signal. Links to the buying page and review page should be present in the video itself. Use the above SEO Tips to increase the rate of conversion for your business. With the use of proper SEO Techniques, the traditional display ads can be made a high-performing part of the advertising process. constant changes and