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BUS 330 Course Experience Tradition / tutorialrank.com

For more course tutorials visit<br>www.tutorialrank.com<br>ASHFORD BUS 330 Week 1 DQ 1 Role of the Marketing Function<br>ASHFORD BUS 330 Week 1 DQ 2 Products and Services<br>ASHFORD BUS 330 Week 1 Journal Learning Reflection<br>ASHFORD BUS 330 Week 2 DQ 1 Product Life Cycle<br>ASHFORD BUS 330 Week 2 DQ 2 Product Usage Categories<br>ASHFORD BUS 330 Week 2 Journal Learning Reflection<br>ASHFORD BUS 330 Week 3 DQ 1 Customer Relationship Management

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BUS 330 Course Experience Tradition / tutorialrank.com

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  1. BUS 330 Course Future Starts / tutorialrank.com For More Course Tutorials www.tutorialrank.com

  2. BUS 330 Course Future Starts / tutorialrank.com ASHFORD BUS 330 Entire Course ASHFORD BUS 330 Entire Course+Quizzes • ASHFORD BUS 330 Week 1 DQ 1 Role of the Marketing Function • ASHFORD BUS 330 Week 1 DQ 2 Products and Services • ASHFORD BUS 330 Week 1 Journal Learning Reflection • BUS 330 Week 1 DQ 1 Role of the Marketing Function • BUS 330 Week 1 DQ 2 Products and Services

  3. BUS 330 Course Future Starts / tutorialrank.com ASHFORD BUS 330 Week 1 DQ 1 Role of the Marketing ASHFORD BUS 330 Week 1 DQ 2 Products and Services • Role of the Marketing Function. What is the role of the marketing function in business? • In 200 to 250 words, explain the role of the marketing function. What are some activities of the marketing department? Explain how the marketing function determines customer value. Respond to at least two of your classmates’ posts. • DQ 2 Products and Services. It can be harder to sell an intangible service than a tangible product.

  4. BUS 330 Course Future Starts / tutorialrank.com ASHFORD BUS 330 Week 1 Journal Learning ASHFORD BUS 330 Week 1 Quiz • Think for a moment about the last product you purchased. What was the product? • What is the brand name of the product? How would you describe the customer for this product? • Question 1. • Which of the following lists contains all four of the purchase criteria categories identified as part of the Four Utilities of Customer Value? • Question 2. • Which of the following BEST describes the Internal Analysis planning tool?

  5. BUS 330 Course Future Starts / tutorialrank.com ASHFORD BUS 330 Week 2 DQ 1 Product Life Cycle ASHFORD BUS 330 Week 2 DQ 2 Product Usage • Product Life Cycle. By having an understanding of the product life cycle, businesspeople can make savvy marketing choices. What is a popular item today that you’ve seen go through the product life cycle? Explain the characteristics for each phase of the product’s life cycle. • Product Usage Categories. Visit Minimus.biz (Follow the link located in required resources), a company specializing in individually-sized products. Review the different product categories along the left navigation panel of the home page. How might these items be combined to create a usage group like a “convention survival package” or “campers’ kit”? Explain the reason for your choice.

  6. BUS 330 Course Future Starts / tutorialrank.com ASHFORD BUS 330 Week 2 Journal Learning ASHFORD BUS 330 Week 2 • How would you apply the four p’s to a service? Choose a service you use. What is the service? • What is the name of the business that delivers the service? Describe the role of the four p’s in the company’s marketing for that service. • Question 1. • Retailers fill a market niche somewhere between low cost/low service and high cost/high service. Which of the following examples occupies the highest service/highest cost market niche? • Question 2.

  7. BUS 330 Course Future Starts / tutorialrank.com ASHFORD BUS 330 Week 3 DQ 1 Customer ASHFORD BUS 330 Week 3 DQ 2 Demographics • Customer Relationship Management. Choose a water park or other vacation destination. Create a hypothetical marketing campaign that uses what you’ve learned about the CRM approach. • Demographics and Trends. Appraise the three trends described by American Demographics as America the Crowded, The Mighty Mature Market, and The Consumer Kaleidoscope. Explain how these trends overlap. Select a trend and describe how it has contributed to more than one of these population changes.

  8. BUS 330 Course Future Starts / tutorialrank.com ASHFORD BUS 330 Week 3 Quiz ASHFORD BUS 330 Week 3 Written Assignment • Question 1. • Which of the following is NOT one of the nine criteria for effective segmentation of markets? • Question 2. • Which of the following answers is the BEST example of trigger marketing? • Question 3. • Written Assignment. The dramatic population growth underway in China and India is currently dominated by the young. Trends toward western-style consumption are underway in both nations. Given the emphasis on the youth market in the US over the last 60 years (ever since the baby boom), what can you predict for marketers in these newly youth-oriented consumer economies, as they follow the same path?

  9. BUS 330 Course Future Starts / tutorialrank.com ASHFORD BUS 330 Week 3 Quiz ASHFORD BUS 330 Week 3 Written Assignment • Question 1. • Which of the following is NOT one of the nine criteria for effective segmentation of markets? • Question 2. • Which of the following answers is the BEST example of trigger marketing? • Question 3. • Written Assignment. The dramatic population growth underway in China and India is currently dominated by the young. Trends toward western-style consumption are underway in both nations. Given the emphasis on the youth market in the US over the last 60 years (ever since the baby boom), what can you predict for marketers in these newly youth-oriented consumer economies, as they follow the same path?

  10. BUS 330 Course Future Starts / tutorialrank.com ASHFORD BUS 330 Week 4 DQ 1 Functions ASHFORD BUS 330 Week 4 DQ 2 Marketing Plan • Functions of Marketing Management. Assume you are the Marketing Manager for Target or another brand. How would you apply the four functions of the marketing management process in your role? In your answer, identify how a marketing manager might realize when it is time to focus on one function or another. You must use the text and at least one additional scholarly source. • Marketing Plan. Imagine you are consulting with a manager of a business that sells cleaning supplies to nursing homes.

  11. BUS 330 Course Future Starts / tutorialrank.com ASHFORD BUS 330 Week 4 ASHFORD BUS 330 Week 5 DQ 1 Corporate Social • Question 1. • What strategic similarity exists between the Question Marks of the BCG Matrix and the Diversification strategy in Ansoff’s Matrix? • Question 2. • Why is planning important to the business function of marketing management? • Corporate Social Responsibility. The BP and Toyota cases concern companies that acted in ways that would clearly cause harm to the public and/or the planet. To do so, individuals at many levels played a part.

  12. BUS 330 Course Future Starts / tutorialrank.com ASHFORD BUS 330 Week 5 DQ 2 Marketing Ethics ASHFORD BUS 330 Week 5 Final Paper • Describe ethical considerations with regard to marketing to children. When the marketers’ pitch includes a cause component, such as a breakfast cereal that promises to provide breakfasts to undernourished school children, explain whether this is ethical or unethical marketing. • Question 1. • Which of the following lists was presented in Chapter 10 as a possible organizational structure for advertising agencies? • Question 2.

  13. BUS 330 Course Future Starts / tutorialrank.com For More Course Tutorials www.tutorialrank.com

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