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ONPAGE-SEO PPT

it is an ppt about ONPAGE-SEO with detailed description of ONPAGE-SEO and there is lots of other details that a lame can also understand the ONPAGE-SEO without any problems there is details like what is title tag, meta description, image alt tag etc. to know more about digital marketing you can visit website that given on pptttttttttttttttt

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ONPAGE-SEO PPT

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  1. BY : YASH SONI

  2. Navigational intent Commerical intent Commerical intent keywords are those typed into search engines by consumers looking to buy or educate themselves in order to buy. A navigational query is an internet search with the intent of finding a specific website or web page. For example, the search query “facebook” is navigational because the intent is to access Facebook. Informational intent Transactional intent Keyword research is the process of finding and analyzing what relevant audiences search for in search engines like Google. So you can create content that’s more likely to rank highly in search results. A keyword search where the searcher is showing signs that they are ready to purchase something. These keywords are valuable for businesses as they provide an opportunity to educate users about their products or services. Some examples of informational keywords include "how to," "why" "what is," "benefits of," "tips for," etc

  3. KEYWORD MAPPING Keyword mapping in SEO refers to the process of assigning specific keywords or key phrases to individual pages on a website based on their relevance and the searcher's intent. This helps search engines understand the content of each page and rank them appropriately in search results.

  4. TITLE TAG The title tag is an HTML element used to define the title of a webpage. It's typically placed within the <head> section of an HTML document and is not visible on the webpage itself but appears as the title of the browser window or tab. Search engines also use the title tag to display the title of a webpage in search results, making it an important element for both user experience and search engine optimization (SEO). A well-crafted title tag can help improve the visibility and relevance of a webpage in search engine results pages (SERPs).

  5. META DESCRIPTION Think of a meta description as a little sneak peek or summary of a webpage. It's a short blurb that tells you what the page is about. When you search for something on the internet, you see a list of results, right? Well, that snippet of text under each link is often the meta description. It helps you decide if you want to click on that link to learn more. So, it's like the teaser or preview of what you'll find on that webpage.

  6. URL Optimization It is a process/technique in which we refine the URL structure of the website/blog page to make the web page more easily accessible to users and search engine crawlers. URL Optimization, one of the key steps in the web page search engine optimization process, lets search engine crawlers understand the web page subject

  7. Heading optimization In SEO, a heading is like a title or a headline for a section of content on a webpage. It's usually marked with HTML tags like <h1>, <h2>, <h3>, etc., where "h1" is the main heading and "h2," "h3," etc., are subheadings. Headings help search engines understand the structure and topic of your content, making it easier for them to index and rank your webpage for relevant searches. They also make it easier for readers to navigate through your content and understand what each section is about. So, using clear and descriptive headings can improve both the SEO and user experience of your website.

  8. ALT TAG An image alt tag, or "alt attribute," is an HTML attribute applied to an image tag (<img>). It stands for "alternative text" and provides a text description of the image. Alt text is used by screen readers to describe images to visually impaired users who may not be able to see the images on a webpage. Additionally, it serves as a fallback if the image fails to load or if the user has disabled image rendering in their browser. Alt text should be descriptive and convey the purpose or content of the image accurately. It's an essential component of web accessibility and helps ensure that websites are usable by a wider audience.

  9. Internal linking Internal linking is like creating pathways within a website. When you click on a link on a webpage that takes you to another page within the same website, that's internal linking in action. It's like building a network of roads within a city – it helps you navigate from one place to another without leaving the city limits. These links are beneficial because they help users explore more of your website, guiding them to relevant content. Plus, search engines use internal links to discover new pages and understand the structure of your site, which can improve your website's visibility in search results. So, it's kind of like building roads that not only help people get around but also help search engines find and rank your content better.

  10. Robots.txt A robots.txt file tells search engine crawlers which URLs the crawler can access on your site. This is used mainly to avoid overloading your site with requests; it is not a mechanism for keeping a web page out of Google

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