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THE EXTERIOR SIGNAGE AND INTERIOR MERCHANDISING SAM EDUCATION

THE EXTERIOR SIGNAGE AND INTERIOR MERCHANDISING SAM EDUCATION. Signage and Merchandising Program Overview. Signage and Merchandising Program Strategy: Drive location awareness Establish a Western Union retail footprint Guide consumers across the path to purchase

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THE EXTERIOR SIGNAGE AND INTERIOR MERCHANDISING SAM EDUCATION

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  1. THE EXTERIOR SIGNAGE AND INTERIOR MERCHANDISING SAM EDUCATION

  2. Signage and Merchandising Program Overview • Signage and Merchandising Program Strategy: • Drive location awareness • Establish a Western Union retail footprint • Guide consumers across the path to purchase • Signage and Merchandising Target Criteria: • High volume or High potential Agents • Agents located in competitive areas • Agents with low awareness for Western Union services • Signage and Merchandising Implementation Study Findings: • To improve the program, there are 3 key areas to focus on: • Education • Planning • Placement • See Slide 3 for more information

  3. Signage & Merchandising Program Process – SAM Role

  4. Exterior Signage Program The program was designed so the MC Sign Company can recommend the best placement for signage that drives the most brand awareness. • When an order is submitted through WU Mall, you are enabling MC Sign to evaluate the location for Exterior Signage opportunities. MC Signs, our national sign vendor, will manage the entire process. • Reference the 2017 SAM Exterior Signage Education document for more information.

  5. Grocery Merchandising Package Exterior Interior • Freestanding NGEN Fixture • Wall Poster Holders • Directional Sign • Start Here Sign • Finish Here Sign • Exterior Signage • Window Poster Holder • Interior Illuminated Sign • Decals (Brand, Payments) High Volume (A) • Freestanding NGEN Fixture • Wall Poster Holders • Directional Sign • Start Here Sign • Finish Here Sign Medium Volume (B) • Window Poster Holder • Interior Illuminated Sign • Decals (Brand, Payments) Low Volume (C) • Decals (Brand, Payments) • Directional Sign Note: Individual items need to be ordered through WU Mall. Reference the Signage and Merchandising QRG for details.

  6. Independent Merchandising Package Interior Exterior • Exterior Signage • Window Poster Holder • Interior Illuminated Sign • 3’ x 2’ Sintra Signage • Decals (Brand, Payments) • Freestanding NGEN Fixture • Directional Sign • Start Here Sign • Finish Here Sign High Volume (A) • Window Poster Holder • Interior Illuminated Sign • 3’ x 2’ Sintra Signage • Decals (Brand, Payments) • Freestanding NGEN Fixture • Directional Sign • Start Here Sign • Finish Here Sign Medium Volume (B) Low Volume (C) • Decals (Brand, Payments) • Directional Sign Note: Individual items need to be ordered through WU Mall. Reference the Signage and Merchandising QRG for details.

  7. Check Cashing Merchandising Package Interior Exterior • Exterior Signage • Window Poster Holder • Interior Illuminated Sign • Decals (Brand, Payments) • Wall mounted NGEN Fixture or Freestanding NGEN Fixture • Freestanding Wayfinding Device • Start Here Sign • Finish Here Teller Decal High Volume (A) • Wall mounted NGEN Fixture • Start Here Sign • Finish Here Teller Decal • Window Poster Holder • Interior Illuminated Sign • Decals (Brand, Payments) Medium Volume (B) Low Volume (C) • Decals (Brand, Payments) • Start Here Sign Note: Individual items need to be ordered through WU Mall. Reference the Signage and Merchandising QRG for details.

  8. Banks COT Merchandising Package Exterior Interior • Freestanding NGEN Fixture • Freestanding Wayfinding Device • Wall Poster Holders • Start Here Sign High Volume (A) • Interior Illuminated Sign • Decals (Brand, Payments) Medium Volume (B) • Interior Illuminated Sign • Decals (Brand, Payments) • Wall Poster Holders • Start Here Sign Low Volume (C) • Start Here Sign • Decals (Brand, Payments) Note: Individual items need to be ordered through WU Mall. Reference the Signage and Merchandising QRG for details.

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