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Tsunami Education and Outreach

Tsunami Education and Outreach. Rocky Lopes Integrated Systems Solutions, Inc. On behalf of National Tsunami Hazard Mitigation Program. Tasks. Assess existing tsunami education efforts. Use assessment results to develop a national tsunami education and outreach plan

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Tsunami Education and Outreach

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  1. Tsunami Education and Outreach Rocky Lopes Integrated Systems Solutions, Inc. On behalf of National Tsunami Hazard Mitigation Program

  2. Tasks • Assessexisting tsunami education efforts. • Use assessmentresults to develop a national tsunami education and outreach plan • Use the plan to design Guidelines on tsunami education and outreach

  3. Whatthisprocessis not… • Assess≠ Evaluate (grade, rate…) • National Plan ≠ only way • Guidelines ≠ requirements • Nationally-produced products ≠ replacement of existing

  4. Scope • Outreach and Education – broad perspective. Includes: • Public educationactivities • Signage • Communications methods • Audiences: • Publics – coastalresidents and visitors • Local influentials • Emergency Mgrs & public safetyofficials • Business leaders includinglodgingindustry

  5. What’sworking? • Activities on tsunami education and outreachworkwellwhen: • led by local champions • related to other local hazardswithwhich people are familiar • deliveredpersonallywith passion • message deliveryistailored for audiences and repeatedthrough multiple credible sources

  6. Challenges • Message consistency • « not inventedhere » syndrome • Confusion by complex messaging • Difficultyexplaining science • Not a priority for EMschallenged by planning and responding to otherhazards • Developing local champions

  7. Folklore • passing down perceivedknowledgebased on storytelling

  8. Practices • Model practices (not « best » practices) • Are replicable, adaptable, and adoptable • Evaluation data – available? • Self-sustaining?

  9. Methods • Print (brochures, posters, coloring books, wheels, etc.) • Media, includingPSAs and press releases • Web – static • Web – social networking • Video – DVD/static • Video – on-line

  10. Summary • Looking for model practice examples • Looking for information on what has been tried and did not work • Need to incorporate social science researchwithrecommended guidelines for tsunami outreach • Collaboration and sharing workshops indicated/requested

  11. Contact Rocky Lopes • Phone: 1-877-641-4477 x715 • (Cell): 1-301-801-1732 • Rocky.Lopes@noaa.gov • Collaborate via wiki process on plan? Contact me

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