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contemporary TV

contemporary TV. organization and Structure. TV today. Friends, Temptation Island, Big Brother, Survivor 1, Burger King, UPN shows/Moesha, Will and Grace, Touched by an Angel, MTV/Old Navy, Ally McBeal, MTV/Super Bowl, Smackdown!, Dawson, Survivor 1, Super Bowl promos for CBS, EDS, Bud.

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contemporary TV

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  1. contemporary TV organization and Structure

  2. TV today • Friends, Temptation Island, Big Brother, Survivor 1, Burger King, UPN shows/Moesha, Will and Grace, Touched by an Angel, MTV/Old Navy, Ally McBeal, MTV/Super Bowl, Smackdown!, Dawson, Survivor 1, Super Bowl promos for CBS, EDS, Bud

  3. television networks • older broadcast networks: ABC,CBS, NBC • newer broadcast networks: Fox, WB,UPN, Pax • network audiences • rise of cable • narrow v. broad casting

  4. TV delivery systems • broadcast networks • cable • satellite • local broadcasting stations • growth in choice (1960: 3 channels; 2015: 1000+)

  5. ad revenues

  6. what do advertisers want? • large audiences • of the right kind of people: demographics • who are the right people?

  7. ratings • Nielsen • ratings: % of homes, based on total HUTS (houses using TVs) • share: % of homes watching based on number of houses tuned in.

  8. ratings • given: 100m HUTs, all tuned in, show has 20m houses • rating = • share = • given: 100m HUTs, half tuned in, show has 20m houses • rating = • share =

  9. TV: top ratings

  10. Broadcast TV ratingsMarch 25-31, ’02

  11. Cable TV ratings, March 25-31, ‘02

  12. TV ratings, Dec 31-Jan 6, ‘01-’02.

  13. TV ratings, Jan. 25-31, 1999.

  14. influences on ratings • time of show • flow • counter-programming • sweeps months • measurement problems • special programs • repeats

  15. advertisers: happy viewers • LOP • likable characters • networks = distribution system for advertisers • avoiding controversy

  16. advertising • revenue • costs of advertising • what do ads do? linking advertisers and consumers, teaching, influencing structure of shows

  17. amount of ads • prime time today • clutter: how to stand out? • increasing ad time: newsbriefs, movies, product placement, program length commercials

  18. television costs • production • losing money on first run • why are costs high? • results of high costs • why persist?

  19. network ownership of shows • problems for NBC with ER, Friends, Frasier • value of Will and Grace

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