1 / 20

Jacob Settlemyre Stephanie Yu

Jacob Settlemyre Stephanie Yu. Founding of Zynga. Founded in April 2007 by Mark Pincus. Early Funding & Acquisitions. January 2008 - $10 Million from Union Square Ventures July 2008 - $29 Million from KPCB Bought YoVille April 2009 - #1 Facebook developer, 40 Million active users

abiba
Télécharger la présentation

Jacob Settlemyre Stephanie Yu

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Jacob Settlemyre Stephanie Yu

  2. Founding of Zynga • Founded in April 2007 by Mark Pincus

  3. Early Funding & Acquisitions • January 2008 - $10 Million from Union Square Ventures • July 2008 - $29 Million from KPCB • Bought YoVille • April 2009 - #1 Facebook developer, 40 Million active users • June 2009 – Acquired MyMiniLife • Launched FarmVille

  4. Early Funding & Acquisitions • May 2010 – Five-year relationship with Facebook • June 2010 – Launched FrontierVille • December 2010 – Acquired Newtoy, renamed Zynga with Friends • July 1, 2011 – Began trading on NASDAQ • 2,000 employees

  5. Business Model • Runs advertisements in their games and website • In 2012, they began running Facebook ads and sponsored stories on their website • Revenue is split between Facebook and Zynga

  6. Business Model Cont… • Many games require energy or in-game currency which may run out very quickly and force users to either wait several hours to keep playing or buy more with real money • Zynga credits may be bought in over 28,000 stores • Initially this was successful because Zynga was the first company to produce Facebook apps where people could send in-game goods to their friends (e.g. crops, weapons, etc.) • Waiting could mean leaving the game for several hours to do something productive and coming back only to find withered crops or a lost mafia attack, so people actually bought energy/in-game currency • However...

  7. Oops!

  8. Oops!

  9. Even better! • PowerPoint Slides™ provide utility • Zynga credits…?

  10. Farmville • Released in 2009 • Farmville 2 released in 2012 • To begin, create a customizable avatar • Start with an empty farm and earn XP by plowing land, buying plants, harvesting crops, etc. • In-game currency includes Farm Coins and Farm Cash • Earn farm coins by visiting neighbors or harvesting crops • Seeds can be planted, then plants harvested after several minutes/hours, depending on market value of the crop • Crops wither 2.5 hours after they are ready to be harvested, but can be unwithered for a price • Can send and receive certain crops, livestock, and decorations to and from friends (the “social” aspect of the game • Zynga produced multiple games with the exact same model (Cityville, Mafia Wars, Frontier Wars, etc.) • Demo: https://www.youtube.com/watch?v=R6jdv-oOYPQ

  11. Zynga with Friends = + Demo: https://www.youtube.com/watch?v=lMB0kQL3hRQ

  12. Scramble with Friends = +

  13. Hanging with Friends = +

  14. Chess with Friends = +

  15. Social Gaming

  16. Online Interaction • Real Life Interaction  Continuous • Online Interaction  Discrete • Online/Couch Video Games  Synchronized Gameplay • Online Social Games  Asynchronous Gameplay

  17. Online Interaction

  18. Business… success? • Zynga revolutionized the gaming industry by designing the social aspect of the game (e.g. being able to play with friends and send/receive items on Facebook) • However, as more gaming companies began to take on after them, their Farmville-like games became less popular • Boring: no actual gameplay, just clicks • Repetitive: once you played one, you played them all • Expensive: can’t play for longer than a few minutes, but can’t stay off the game very long or risk something (e.g. crops) dying, so must buy energy to decrease wait time • When their “With Friends” games (particularly Words with Friends) came out, sales went back up; however, eventually that died down as well • People were also getting annoyed with Facebook spam

  19. Stock?

  20. Stock?

More Related