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THURAYA Setting trends for satellite communications

April 16, 2007. THURAYA Setting trends for satellite communications. Innovation Challenges. Maher Ezzeddine Corporate Sales Manager. Agenda. Company overview THURAYA coverage The challenge THURAYA solution Contribution to disaster relief Strategic partnerships The benefits.

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THURAYA Setting trends for satellite communications

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  1. April 16, 2007 THURAYASetting trends for satellite communications Innovation Challenges Maher Ezzeddine Corporate Sales Manager

  2. Agenda • Company overview • THURAYA coverage • The challenge • THURAYA solution • Contribution to disaster relief • Strategic partnerships • The benefits Thuraya SPF-II 2006

  3. Company overview THURAYA was founded in 1997 and is specialized in Mobile Satellite Communications. What is THURAYA? 2006 THURAYA’s 2nd Generation Handsets are the world’s SMALLEST and SMARTEST satellite phones 2005 2000 Successful launch of THURAYA satellite by Sea launch Launches High-Speed Satellite Data Service “ThurayaDSL” 2004 1999 Successful debt raising of $ 475M Achieves Coverage Area Expansion Southward in Africa Thuraya SPF-II 2006 2003 1998 Marketing Activities/Road show started to appoint service provider Launch of Thuraya2 & construction of Thuraya3 2002 Real commercial launch with 40 SPs 1997 Company was established with $500m and contract awarded to Boeing (Former Hughes) to build the system 2001 Start of soft commercial launch 1995 ‘THURAYA’ concept emerged from ETISALAT

  4. Thuraya Coverage THURAYA covers an area spanning more than 120 countries that is inhabited by 2.3 billion people (Existing Coverage Only). Thuraya SPF-II 2006

  5. The challenge Terrestrial infrastructure is vulnerable to all disasters. Most natural and man-made disasters operations turn into an unforgiving environment. Challenging Environments Disaster • 85 percent of the people exposed to earthquakes, tropical cyclones,floods and droughts live in countries having either medium or low human development • No access to information in remote areas which is as vital to the end-user as the umbilical cord to the unborn child • Terrestrial communication links are almost always disabled and disrupted due to lack of infrastructure investments in those remote rural areas • Connecting remote communities with mobile communication is a major challenge. • Users working in challenging environments such as media staff, disaster relief workers, health teams and government workers, etc... Thuraya SPF-II 2006

  6. GEN II Solution Thuraya solution Whether on-the-move or at the halt, mobile satellite communications is becoming the main choice for many organizations faced with remote challenges. THURAYA solution GEN I Solution • Hughes 7101 • Thuraya Hughes 7101 is a satellite handheld mobile phone with integrated satellite, GSM and GPS technology. The Thuraya phone offers a wide range of services including voice, data, fax, short messaging and location determination. Thuraya SPF-II 2006 THURAYA SO 2510 The Smallest Satellite Phone THURAYA SG 2520 The Smartest Satellite Phone

  7. Contribution to disaster relief Lebanon war - July 1996, Pakistan earthquake, Darfur crisis, DRC, Chad, Iraq, Afghanistan, etc... Risk can be minimized by establishing the control center. Risk Management THURAYA Team • Phase 1: Initial response & establishing communication • Phase 2: Establishing control centre • Phase 3: Recovery Phase + site visit with our partners • Technical • Logistics • Security • Distribution channels Thuraya SPF-II 2006

  8. Strategic partnerships Terrestrial infrastructure is the first casualty when disaster occur. Developing strategic partnerships to increase reliability. Strategic Partners THURAYA Satellite • THURAYA and ITU • THURAYA and UNOPS • THURAYA and UNICEF • Over 150 NGOs benefit from THURAYA strategic partnerships • THURAYA Disaster Emergency Portal (Coming Soon) • Anywhere, anytime • Secure • Reliable • Affordable • Easy to use Thuraya SPF-II 2006

  9. The benefits THURAYA serves the common man to relief operation teams, rural development committees, governments, NGOs and communities. The Benefits THURAYA products • Affordable calling rates, secure, easy to use and reliable • Smallest and smartest satellite phones in the world • Ability to select GSM or satellite modes for cost effective use • GPS for safety and rescue operations • High speed Thuraya DSL, GmPRS, SMS and MMS • Handsets that can be coupled with Thuraya’s indoor phone unit to extend satellite functionality into closed offices • Satellite Payphones and Public Calling Phones that can be setup to serve remote areas Thuraya SPF-II 2006 SO-2510 SG-2520 DSL PCO FMS Maritime

  10. THURAYASetting trends for satellite communications Thank you Maher Ezzeddine Corporate Sales Manager m_ezzeddine@thuraya.com www.thuraya.com Thuraya SPF-II 2006

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