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Aristotle’s Three Ways to Persuade

Aristotle’s Three Ways to Persuade. Logos Ethos Pathos. Who is Aristotle?.

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Aristotle’s Three Ways to Persuade

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  1. Aristotle’s Three Ways to Persuade Logos Ethos Pathos

  2. Who is Aristotle? Aristotle (384-322 BCE)is the most notable product of the educational program devised by Plato. Aristotle wrote on an amazing range of subjects, from logic, philosophy, and ethicsto physics, biology, psychology, politics, and rhetoric.

  3. What is rhetoric? Rhetoric is the art of persuasion. The goal of persuasion is to change others’ point of view or to move others to take action.

  4. What is logos, ethos, and pathos? Logos = Logic Ethos = Ethics, Image Pathos = Emotions (Passion)

  5. Logos, Ethos, Pathos Using logos, ethos, and pathos will help you to master the art of persuasion. • Through language, you will be able to change the point of view of others! • Through language, you will be able to motivate others to take action!

  6. Logos Logos is an argument based on facts, evidence and reason. Using logos means appealing to the readers’ sense of what is logical.

  7. Ethos Ethos is an argument based on character. Using ethos means the writer or speaker appeals to the audience’s sense of ethical behavior. The writer or speaker presents him or herself to the audience as credible, trustworthy, honest and ethical. “I am an ethical expert, so believe what I say.”

  8. Pathos Pathos = argument based on feelings Using pathos means appealing to readers’ emotions and feelings.

  9. Logos

  10. Ethos

  11. Pathos

  12. Logos Example The data is perfectly clear: this investment has consistently turned a profit year-over-year, even in spite of market declines in other areas.

  13. Logos Example You don’t need to jump off a bridge to know that it’s a bad idea. Why then would you need to try drugs to know if they’re damaging? That’s plain nonsense.

  14. Ethos Example As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results.

  15. Ethos Examples He is a forensics and ballistics expert for the federal government – if anyone’s qualified to determine the murder weapon, it’s him.

  16. Pathos Example There’s no price that can be placed on peace of mind. Our advanced security systems will protect the well-being of your family so that you can sleep soundly at night.

  17. Pathos Example There’s no price that can be placed on peace of mind. Our advanced security systems will protect the well-being of your family so that you can sleep soundly at night.

  18. Review Logos = logic Logos is an argument based on facts, evidence and reason. Using logos means appealing to the readers’ sense of what is logical.

  19. Review Ethos = Ethics / Image Ethos is an argument based on character. The writer or speaker presents him or herself to the reader as credible, trustworthy, honest and ethical.

  20. Review Pathos = argument based on feelings Using pathos means appealing to readers’ emotions and feelings.

  21. Pathos, Ethos, Logos

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