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Assignment Prime Australia: Sample Report on SPSS

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Assignment Prime Australia: Sample Report on SPSS

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  1. SPSS PROJECT TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com ASSIGNMENT WRITING SERVICE

  2. Introduction Kimberly-Clarke conducted a customer survey in order to get information from the potential customers. The purpose is to understand the market segments and related demographics. The memo will discuss complete information about the non-users of Huggies nappies. It will predict the reactions to each brochure and at last will make recommendations for Kimberly-Clarke. THIS IS A SAMPLE REPORT BUY COMPLETE DOCUMENT TO SCORE A+ GRADE CONTACT US: TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com ASSIGNMENT WRITING SERVICE

  3. Demographic information Age Age Range Frequency Percent Valid Percent Cumulative Percent Under 18 18 - 25 26 - 30 31 - 35 36 - 40 41 - 45 46+ Total 16 5.3 47.3 23.7 16.3 6.0 5.3 47.3 23.7 16.3 6.0 5.3 52.7 76.3 92.7 98.7 99.3 100.0 142 71 49 18 Valid 2 2 .7 .7 .7 .7 300 100.0 100.0 Age of the respondents was asked. On getting the responses, it was realized that majority of the participants were in the age group of 18-25 years. This group belongs to the younger generation. It means majority of the buyers of huggies and nappies belong to this age group. Marital status Marital Status Percent Frequency Valid Percent Cumulative Percent Single Married Divorced Separated Total 130 158 43.3 52.7 2.3 1.7 100.0 43.3 52.7 2.3 1.7 100.0 43.3 96.0 98.3 100.0 Valid 7 5 300 TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com ASSIGNMENT WRITING SERVICE

  4. After interpreting the findings it was realized that majority of the participants were married and single. It is evident from the fact that these type of products are purchased widely by single and married parents. Employment status Employed Frequency Percent Valid Percent Cumulative Percent Yes, Part time Yes, Full time No, not employed Total 75 94 25.0 31.3 25.0 31.3 25.0 56.3 131 43.7 43.7 100.0 300 100.0 100.0 Question was also asked related to employment status of the participants. On getting the responses it was observed that majority of the people were not employed. This is probably must be the effect of recession in UK. TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com ASSIGNMENT WRITING SERVICE

  5. Education Education Frequency Percent Valid Percent Cumulative Percent Primary school Secondary school A-level Qualification or NVQ Some undergraduate studies Undergraduate degree Post graduate studies Total 2 .7 .7 .7 40 13.3 13.3 14.0 110 36.7 36.7 50.7 Valid 90 30.0 30.0 80.7 47 11 300 15.7 3.7 100.0 15.7 3.7 100.0 96.3 100.0 Education level of the participants was also checked. After getting the responses, it was realized that majority of the participants holds A-level Qualification or NVQ level of education. After that some were under-graduate and some have completed the secondary education. THIS IS A SAMPLE REPORT BUY COMPLETE DOCUMENT TO SCORE A+ GRADE CONTACT US: TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com ASSIGNMENT WRITING SERVICE

  6. Ethnic Ethnic Origin Percent Frequency Valid Percent Cumulative Percent White Black Asian Mixed Other race Total 214 47 29 71.3 15.7 9.7 1.3 71.6 15.7 9.7 1.3 71.6 87.3 97.0 98.3 Valid 4 5 1.7 1.7 100.0 299 99.7 100.0 Missing System Total 1 .3 300 100.0 Origin of the people was also identified. After getting the responses it was realized that majority of the people belongs to white origin. TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com ASSIGNMENT WRITING SERVICE

  7. Income Household Income Frequency Percent Valid Percent Cumulative Percent Under £15,000 £15,000 - £24,999 £25,000 - £34,999 £35,000 - £49,999 £50,000 - £74,999 £75,000 or more Total Don't know or Refused to answer 45 48 51 62 40 16 15.0 16.0 17.0 20.7 13.3 5.3 87.3 17.2 18.3 19.5 23.7 15.3 6.1 100.0 17.2 35.5 55.0 78.6 93.9 100.0 Valid 262 Missing 38 12.7 Total 300 100.0 The above table shows the income pattern of the participants. It can be seen that majority of the people holds a income under £35,000 - £49,999 group. Market segments Likely to Purchase Frequency Percent Valid Percent Cumulative Percent Definitely would purchase Probably would purchase Might or might not purchase Probably would not purchase Definitely would not purchase Total 165 72 33 19 11 300 55.0 24.0 11.0 6.3 3.7 100.0 55.0 24.0 11.0 6.3 3.7 100.0 55.0 79.0 90.0 96.3 100.0 Valid TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com ASSIGNMENT WRITING SERVICE

  8. From the above findings it can be noticed that, most of the participants would like to purchase the brand of nappies. This suggests that products of Kimberly-Clark are quite popular among the people. It is evident from the fact that company has consistently focus on innovation and technology in making pampers and huggies. Customers are quite impressed by these two segments. Hence this new segment will definitely gain the attention of potential customers. Information is new and different Information is New & Different Frequency Percent Valid Percent Cumulative Percent Extremel y Very Somewha t Slightly Not at all Total 26 8.7 8.7 8.7 78 26.0 26.0 34.7 88 29.3 29.3 64.0 Valid 41 67 13.7 22.3 100.0 13.7 22.3 100.0 77.7 100.0 300 Opinion of the potential customers towards the brochure was analyzed. After interpreting the information it was noticed that high number of respondents feel that information contained in the brochure is somewhat and very different and new for the consumers. It means Kimberly- Clark is coming up with yet another innovative product for babies. This means new segment of customers will definitely like the new product and would likely to purchase it. TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com ASSIGNMENT WRITING SERVICE

  9. Appropriate Information Information is Appropriate Frequency Percent Valid Percent Cumulative Percent Very appropriate Somewhat appropriate Neither appropraite nor inappropriate Somewhat inappropriate Very inappropriate Total Missing Don't know or Refused Total 189 80 63.0 26.7 63.2 26.8 63.2 90.0 21 7.0 7.0 97.0 Valid 6 3 2.0 1.0 99.7 2.0 1.0 99.0 100.0 299 100.0 1 .3 300 100.0 The information contained in the brochure seems to very appropriate and right for the respondents. About 63% of the people responded that new brochure contains appropriate information for the users. It indicates that participants reacted positively towards the new brochure of Kimberly-Clark. THIS IS A SAMPLE REPORT BUY COMPLETE DOCUMENT TO SCORE A+ GRADE CONTACT US: TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com ASSIGNMENT WRITING SERVICE

  10. TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com Information believe Information is Believable Frequency Percent Valid Percent Cumulative Percent Extremely Very Somewhat Not very Not at all Total Don't know or Refused 91 30.3 51.7 15.7 1.0 1.0 99.7 30.4 51.8 15.7 1.0 1.0 100.0 30.4 82.3 98.0 99.0 100.0 155 47 Valid 3 3 299 Missing 1 .3 300 100.0 Participants were asked about the surety of the information inside the brochure. High number of individuals responded that information in the brochure is believable for them. It reflects the trust of the people towards the brand Kimberly-Clark. It is evident from the fact that during the mid-eighties, the disposable nappy considered very wasteful and harmful for the society. At that time, company tried to soften the issue through its advertising and portrayed a good picture of a conscientious corporate citizen. It had established high amount of trust in the minds of the consumers towards the products of Kimberly-Clark. TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com ASSIGNMENT WRITING SERVICE

  11. Skin sensitivity Skin Sensitivity Frequency Percent Valid Percent Cumulative Percent Very Somewha t A little Not at all Total 66 22.0 22.0 22.0 91 30.3 30.3 52.3 Valid 64 79 21.3 26.3 100.0 21.3 26.3 100.0 73.7 100.0 300 Here the respondents were asked how sensitive their child’s skin in the nappy area is. Mixed amount of responses were gathered from the participants. Majority of the participants feel that child’s skin is sensitive in the nappy area. THIS IS A SAMPLE REPORT BUY COMPLETE DOCUMENT TO SCORE A+ GRADE CONTACT US: TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com ASSIGNMENT WRITING SERVICE

  12. Recommendation On the basis of the findings of the survey, it is recommended that Kimberly-Clarke must focus on launching their new product in the market. The new product will definitely gain the attention of potential customers because company has always focused on innovation and technology in making pampers and huggies. Further participants hold a positive approach towards the new brochure of Kimberly-Clark. They have always focused on the needs of their customers and this new product will increase their market share. TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com ASSIGNMENT WRITING SERVICE

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