Research Statistics & their Role in the National Association of Realtors 

1. Research Statistics & their Role in the National Association of Realtors Research Division NATIONAL ASSOCIATION OF REALTORS®

2. Overview • How Statistics Benefit NAR? • What Statistics does NAR Compile? • What are the methods used for gathering the statistical information Research Division NATIONAL ASSOCIATION OF REALTORS®

3. How Statistics Benefit Association?5 Primary Benefits: Statistics… • help Realtors become more successful & more profitable • enhance credibility of the Realtors • help leadership with strategic planning • support legislative & regulatory efforts • keep members updated on economic & industry trends • Sell! Research Division NATIONAL ASSOCIATION OF REALTORS®

4. What Statistics Does NAR Compile? • Existing Home Sales Statistics • Homebuyer & Seller Survey • Member/Firm Profile • Economic/Industry Forecast • Economic Market Watch Report • Real Estate OUTLOOK • Commercial Market Studies Research Division NATIONAL ASSOCIATION OF REALTORS®

5. Existing Home Sales Statistics • Premier Statistical Gauge of the Housing Market • Monitored by the Federal Reserve & other Housing Analysts • Broadcast to Major Media and financial news channels (WSJ, USA Today, CNN) Research Division NATIONAL ASSOCIATION OF REALTORS®

6. EHS Survey Instrument

7. EHS Statistical Series • Home Sales (Nation, Regions, States) • Home Prices (Including Metro Areas) • Condominium/Cooperative Sales Info. • Customized Home Sales Reports • Housing Affordability Index Research Division NATIONAL ASSOCIATION OF REALTORS®

8. Existing-Home Sales – Record Setting Pace Thousands of Units Source: NAR

9. Survey of Homebuyers & Sellers • Characteristics of Buyers & Sellers • The Buyers Home Search Process • The Role of Real Estate Professional • Financing the Home Purchase • Educates the general public Research Division NATIONAL ASSOCIATION OF REALTORS®

10. Member Profile • Detailed information about the education, economic and professional characteristics of REALTORS® • Members can benchmark their performance vs. their peers • Provides leadership with information to plan for future needs Research Division NATIONAL ASSOCIATION OF REALTORS®

11. Economic Forecasts • U.S. Economy (GDP, Job Growth, Inflation, etc.) • Housing Indicators (Home Sales, Prices, Mortgage Rates) • State & Local Forecasts Research Division NATIONAL ASSOCIATION OF REALTORS®

12. Industry Trends • Reports that combine economic analysis with local sales data and forecasts • Helps identify key trends in a local area and very helpful for businesses looking to expand to outside areas • Industry surveys - REPS Research Division NATIONAL ASSOCIATION OF REALTORS®

13. NAR Forecasts Existing Home Sales and other housing Indicators Regional & Commercial Market Updates Research Studies Real Estate OUTLOOK Research Division NATIONAL ASSOCIATION OF REALTORS®

14. Keeping Statistics Relevant • Identify needs of Members & Association • Survey Members/Focus Groups • Working with State/Local Associations • Forming Workshops Research Division NATIONAL ASSOCIATION OF REALTORS®

15. Methods Used to Compile Statistics • Surveys, Surveys, Surveys!!! • Existing Home Sales • Home Buyer/Seller • Member Profile • Real Estate Practitioners Survey • Time Grows Legacy • Start small and build-up Research Division NATIONAL ASSOCIATION OF REALTORS®