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Email Marketing

Email Marketing. Categories of Buyers. Retail Lease Option Landlord Rehabber Cash Buyers. Building a Relationship with Your Email List. Building a Relationship with Your Email List. Local real estate news - 1 to 2 articles National real estate news - 1 to 2 articles

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Email Marketing

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Presentation Transcript

  1. Email Marketing

  2. Categories of Buyers • Retail • Lease Option • Landlord • Rehabber • Cash Buyers

  3. Building a Relationship with Your Email List

  4. Building a Relationship with Your Email List • Local real estate news - 1 to 2 articles • National real estate news - 1 to 2 articles • Real estate tips - 1 to 2 articles • Business tips - 1 to 2 articles • Educational corner • Company news • Property updates Email Newsletter

  5. Weekly Email Communication

  6. Weekly Email Communication • Properties for sale • Excellent blog posts you made (1-2 a month) • Newsletter release • Educational content Email Formula - 1x a week

  7. Getting People to Pay Attention to Your Emails

  8. Getting people to pay attention to your emails Email Copywriting Formula • Provide serious value • Don’t be boring - create an edge & personality • Be real & entertaining • Keep people on their toes

  9. Marketing a Wholesale Deal

  10. Marketing a Wholesale Deal Wordpress Blog Post Email • Compelling subject line • Partial details and curiosity • Terms of the Deal • Pictures of the property • Video of the property • Comps - PDF • Pictures/Video of 3 comps • Repair Estimate - PDF • Profit Calculator - PDF Facebook • Personal profile post • Business page post Twitter • Tweet

  11. Email Tips

  12. Email Tips Email Tips • When someone buys quickly - update the list • When someone makes money - update the list • Education is HUGE! • Incorporate Facebook & Twitter • Survey your list - seek information

  13. How We Make Money Wholesaling Bulk REO’s Real Estate Educational Income Realtor Referrals Wholesaling & Rehabbing Properties (Core Business) Hard Money Lender Referrals Credit Repair Income Loan Referrals Loan Modification Referral Income Multi-Family Rental Properties Lending Single Family Rental Properties

  14. Seller Leads

  15. Seller Leads • Listing referrals to Realtors • Loan modification affiliate income • Loan referrals to Mortgage Brokers • Title Company referrals • Attorney referrals • Moving company affiliate income • Junk removal affiliate income

  16. Buyer Leads

  17. Buyer Leads • National properties we provide for sale • Real estate educational affiliate income • Credit repair affiliate income • Hard money loan affiliate income • Loan referrals to mortgage brokers • Buyer referrals to mortgage brokers • Insurance referrals • Contractor referrals • Home warranty affiliate income

  18. Video Ad Lead Capture Website Cash Buyer Letter Lead Survey Database

  19. Lead Survey

  20. National Homes for Sale Lead Survey Credit Repair Campaign Database Real Estate Products Realtor Referral Campaign

  21. Real Estate Products Campaigns = $1,000 to $10,000 a month Credit Repair Email Campaign = $250 per credit repair sign up Hard Money Lender Referral Campaign = $1000 - $2000 per loan Realtor Referral Campaign = $1500 per closed listing/purchase

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