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“ Asean Risk Communication Training for Trainers ” Workshop

“ Asean Risk Communication Training for Trainers ” Workshop . ROLE OF MEDIA IN ASSISTING HEALTH PROFESSIONALS by Yong Soo Heong , Editor-in-Chief, BERNAMA (National News Agency of Malaysia Kuala Lumpur Dec 18, 2012. WHY BOTHER ABOUT THE MEDIA?. STRONG DEPENDENCE ON MEDIA IN DAILY LIFE.

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“ Asean Risk Communication Training for Trainers ” Workshop

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  1. “Asean Risk Communication Training for Trainers” Workshop • ROLE OF MEDIA IN ASSISTING HEALTH PROFESSIONALS by Yong SooHeong, Editor-in-Chief, BERNAMA (National News Agency of Malaysia • Kuala Lumpur Dec 18, 2012

  2. WHY BOTHER ABOUT THE MEDIA?

  3. STRONG DEPENDENCE ON MEDIA IN DAILY LIFE

  4. GETTING STARTED, KNOWING YOUR ALLIES

  5. PRINT MEDIA: NEWSPAPERS

  6. BROADCAST MEDIA: TV STATIONS & RADIO STATIONS

  7. SOCIAL MEDIA: FACEBOOK, TWITTER, NEWS PORTALS, BLOGS

  8. STRUCTURE OF TYPICAL MEDIA ORGANISATION

  9. Head or Editor-in-Chief • Deputies

  10. Section Heads of News Desks (Politics, Business, Health, Women’s Affairs, Courts, Crime, Entertainment, Agriculture, Uniformed Services, Lifestyle, etc)

  11. Journalists or Reporters • He or she gathers the news or content by being on the scene or by phone, email

  12. Sub-Editor or Copy Editor • He/She is the checker, quality controller, shaper, polisher…

  13. The Editor • He/She is the boss of the Journalist and Sub-Editor

  14. OTHER TITLES • Editor-At-Large • Correspondent • Bureau Chief • Associate Editor • Stringer

  15. MEDIA CAN’T DO WITHOUT OUTSIDE HELP

  16. HOW TO GET STARTED

  17. START CONTACTING, BUILD UP CONTACTS

  18. GET TO KNOW THE MEDIA: WHO’S WHO? • BUILD UP A MEDIA LIST

  19. STATEMENTS, PRESS KITS, BRIEFINGS, PRESS CONFERENCES

  20. Planning the press statement

  21. Inverted pyramid approach…

  22. Intro…it’s the opening sentence at the start of statement or news story (it should preferably aim to tell the story all at once)

  23. Body of story (include all useful details…facts, figures, quotes, background of subject matter)

  24. Conclusion…sentence to round off the issue

  25. CONTACT DETAILS • Name of organisation or unit • Person(s) to contact & office telephone numbers, mobile phone numbers and email addresses • Website address

  26. BE IN CONTROL AT THE PRESS CONFERENCE • Don’t be intimidated by journalists…you control the facts & news flow

  27. IF UNSURE…DON’T GIVE PHONE INTERVIEWS • Better to have face-to-face interviews

  28. Depend on a written statement so that you have something to fall back on if things do not go well as planned

  29. ASKING FOR RIGHT TO CHECK OR VERIFY FACTS

  30. Absolutely important when relationship with journalist is new or you do not know of his or her capabilities at all

  31. YOU CAN ALL DO IT! • THANK YOU!

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