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Environmental Entrepreneurship in Action

Environmental Entrepreneurship in Action For students enrolled in MSc Soil Science and Environmental Pollution. Session 4: The Refinery. Session outline:. 1.) Taking Stock What did you find out? 2.) Being Competitive Why should we buy from you?. Taking Stock.

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Environmental Entrepreneurship in Action

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  1. Environmental Entrepreneurship in Action For students enrolled in MSc Soil Science and Environmental Pollution Session 4: The Refinery

  2. Session outline: • 1.) Taking Stock • What did you find out? • 2.) Being Competitive • Why should we buy from you?

  3. Taking Stock • So you’ve done your market research… • Use the table in your Learning Log and consider: • What did you find out? • Was this what you expected? • Do these findings support your Initial Business Proposition?

  4. Being Competitive • How to be competitive in the marketplace • Differentiating your product • Use sales language and focus on BENEFITS! • Answer the question: • Why should we buy from you?

  5. Assignment 2: Marketing Leaflet • 2-3 page marketing leaflet • For potential customers • Communicate: • Products/services provided • Benefits to customer • E.g: TerraDat Geophysics Ltd

  6. By the end of this session… • Complete Revised Business Specification

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