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Information Products & Services

Information Products & Services. Browser Market Netscape Microsoft Opera. Netscape. pricing strategy: versioning Netscape 6 Preview Release 2 (customizable) Netscape Communicator Netscape Communicator w/Calendar Netscape Navigator International Browsers

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Information Products & Services

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  1. Information Products & Services Browser Market Netscape Microsoft Opera

  2. Netscape • pricing strategy:versioning • Netscape 6 Preview Release 2 (customizable) • Netscape Communicator • Netscape Communicator w/Calendar • Netscape Navigator • International Browsers • money earnings: custom CD-ROMs • CD mastering from $100 and up • CD-ROM manufacturing (under $1 each in quantity) • competitive strategy: the most customizable,convenient and connected browser • market share (1998): 52.2%

  3. Microsoft • pricing strategy:versioning and bundling • private customers • additional business software • money earnings: CD-ROM available ($10), other Microsoft products • competitive strategy: bundling with Windows OS • market share (1998): 45.6%

  4. Opera • pricing strategy: versioning • no customization • simple customization • advanced customization • different versions for different OS • discount pricing when purchasing larger quantities • money earnings: • $39 per license after 30 days of trial period • pay $130 per hour when using customization programs • competitive strategy: • no significant investment in hardware required • market share (1998): minor market share

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