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Steinhoff Hungary Holding

Steinhoff Hungary Holding. The manufacturer of high-quality leather sets. F ounded in 1990 E mployees: 445 P lan: T urnover: 39 M io Euro 38 ,000 sets. S hare of market. S ales of leather sets I n Hungary: 50% I n Germany: no data. In Hungary: ADA Sitform. In Europe:

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Steinhoff Hungary Holding

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  1. Steinhoff Hungary Holding

  2. The manufacturer of high-quality leather sets • Founded in 1990 • Employees: 445 • Plan: • Turnover: 39 Mio Euro • 38 ,000 sets

  3. Share of market Sales of leather sets • In Hungary: 50% • In Germany: no data

  4. In Hungary: ADA Sitform In Europe: Elastoform WECO Competitors:

  5. Targets: • To transform the production profile • Linea Italia, Havanna, Loft • products with higher profit percentage • To engage international designers • To bring services to a higher level • fast communication (English, German, French) • Human Resources: • to train the management • to introduce the personal efficiency appraisal system • Improving the quality • to reduce the rate of complaints to 2% by using internal feedback and statistics

  6. Individual service Professional advising Creation of emotional connections Dynamic sales increase with optimal profit Targets:

  7. Klose Mobi Rt. • Founded in 1989 • Number of employees: 287 • Planned turnover: 6 Mio Euro

  8. Dining sets Chairs Tables Upholstery Activities:

  9. The biggest customers: • Germany • Bruno Steinhoff GmbH • Chair meets table GmbH • Villeroy & Boch AG. • Belgium • N.V. De Boiserie Desamps co. • On the domestic market: • Kanizsa Trend Kft. • DOMUS Lánc • Galéria Kft • SZKIV Impala Kft.

  10. Targets: • To increase the return of sales with 10% in every year in the next 3 years • To increase the market share on the domestic and the export territories

  11. Ukraine • Founded in UPD 1994 LUC 1997 • Number of employees UPD 120 LUC 80 • Planned turnover: UPD LUC • Market share in Ukraine: 10-12 %

  12. In Ukraine: Ponyeck Harkiv Kyiv Export: Chisinau - Moldavia New York - USA The most important customers:

  13. Targets: • Manufacturing furniture for the customers’ expectation • Achieve a market share of 30-50% • by improving new models • by searching for new trends • Establish quality according to the European standards.

  14. Steinhoff Hungary Holding - the next 3 years

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