Case Study | EICHER MOTORS - In Store Branding Services, Retail Branding Services

1. Case Study | EICHER MOTORS | In Store Display agx.in/case-studies/eicher-motors Eicher Motors Eicher Motors was incorporated in the year 1982 which is the Flagship of the Eicher group. It is one of the leading players in the Automobile Industry and oldest brand in the Industry of Automobiles with its operations and branches spread across the leading global automotive markets. They are one of the fastest growing Automobile brands in India. THE ASK With an exclusive brand identity in the market, Eicher motors also needed the equivalent brand image at their stores with effective designing and Customisation. To create an effective ambience for the visitors, drivers-customers and employees through their brand uniformity spread through-out their infrastructure. To execute their marketing plan of making the store visit a great experience to the visitors and creating a favourable work cultural environment to the employees and drivers . This included Corporate identity, Wall Graphics, navigation signs, Metal fixtures, both interior and Exterior. THE SOLUTION AGX helped Eicher motors achieve their plan of branding of making their store the best experience centre for the customers and the amicable working place to their employees. AGX also assisted Eicher motors in their social cause of helping the drivers by creating an appealing environment through interior and exterior visual communication. Providing end-to-end solutions by taking the all-round responsibility in converting their branding plan on drawing board into execution reality. Our dedicated team leveraging on the experience of over 150 employees ensured the task of Implementation to the extent of perfection. THE RESULTS Successful execution of well-designed Dealerships as a unique customer experience stores which made their brand image remarkably set footprints in the minds of people. KEY TAKEAWAY A Great Brand always intents to symbolize the brand in many ways and produce a standard which would never make the customer forget the it through the tiny and little things of Interior and exterior signage and retail designing. 1/1