1 / 9

RMT Course Outline

RMT Course Outline. Krithika G.K Asst. Professor Fashion Management Studies. Flow of the RMT Course. Principles of Retailing Store Formats – Types of Retailers & Types of Ownership Multi-Channel Retailing Consumer Buying Behaviour Retail Financial Strategy

aiko-hull
Télécharger la présentation

RMT Course Outline

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. RMT Course Outline Krithika G.K Asst. Professor Fashion Management Studies

  2. Flow of the RMT Course • Principles of Retailing • Store Formats – Types of Retailers & Types of Ownership • Multi-Channel Retailing • Consumer Buying Behaviour • Retail Financial Strategy • Retail Locations & Site Selection

  3. …… 7. Human Resource Management 8. Retail Supply Chain 9. Customer Relationship Management 10. Planning Merchandise Assortment & Pricing 11. Buying Systems 12. Managing Resources

  4. Books you can refer…. • Retailing Management – Levy & Weitz • Retailing Management – Davidson, Sweeney & Stampfi • Retail Merchandise – Ernst M. Risch • Retailing Management – Swapna Pradhan

  5. Course Assessment & Weightage

  6. Group Assignment 1 Research on… • Retail Brand, • Values / Mission • Target Customer • Form(s) of Retailing & Types of Ownership Written Submission & Presentation

  7. Group Assignment 2 • Research on Supply Chain of one Indian and one International Retailer • Published Case Studies on the chosen retailers Supply Chain should be referred to & included in the report/presentation.

  8. Group Assignment 3 • Study the Retail Communication Mix of one Indian Retailer….its • Print/Media Advertising • Store Layout • Visual Merchandising Techniques etc. • Conduct a small consumer survey to estb. the effectiveness of the retailers communication techniques

  9. Lets begin…..

More Related