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Writing a winning business case for funding submissions

Writing a winning business case for funding submissions. mark heath mbh managing director m.heath@mbh.com.au 0411 642 013. One in which the right decision is made. What is a winning business case?. Two paths to success. s takeholder e ngagement. objective assessment.

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Writing a winning business case for funding submissions

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  1. Writing a winning business case for funding submissions mark heath mbh managing director m.heath@mbh.com.au 0411 642 013

  2. One in which the right decision is made What is a winning business case?

  3. Two paths to success stakeholder engagement objective assessment both are required

  4. Stakeholder engagement supporters opponents targets

  5. Influence and Interest High Influence Low Low High Interest

  6. Communication methods one on one Effectiveness submission email Audience Reach

  7. Arguing the case objectively • What is the concept? • What are the outcomes? • Why are these outcomes important? • What are the risks?

  8. Concept statement Proposed Situation Current Situation

  9. Variability of Objectives Strategic Merit Unknown Costs +/- 30% on Costs Feasibility +/- 10% on Costs Development Managed through change control Implementation 0 + follow on options Benefits realisation

  10. Impact analysis • High negative • Medium negative • Low negative • Neutral • Low positive • Medium positive • High positive • Unknown

  11. What is value? • Commercial sector • Return on investment greater than cost of capital • Public sector • Economic, Social and Environmental improvement • Non profit sector • Progress towards organisation’s vision

  12. How do you get it? • Build’s on existing strengths • Reduces weaknesses • Creates new businesses • Creates new options/opportunities • Reduces risk • Remember it is transient and hard to get

  13. Government policy • State strategic plan • Strategic infrastructure plan • Plan for Greater Adelaide • Departmental policy and/or plans

  14. Simulate results • Confidence intervals • Monte Carlo • Scenario modelling • Option pricing

  15. Confidence level of impacts • Very low – Cannot apply to high or very high impact • Low – Cannot apply to very high or high impact • Medium – Cannot apply to very high impact • High – Must have recent research to back your claim • Very high – Research must relate directly to case

  16. Specific writing techniques “A scrupulous writer, in every sentence that he writes, will ask himself at least four questions, thus: • What am I trying to say? • What words will express it? • What image or idiom will make it clearer? • Is this image fresh enough to have an effect? And he will probably ask himself two more: • Could I put it more shortly? • Have I said anything that is avoidably ugly?” • George Orwell’s Essay called Politics and the English Language (May 1945)

  17. Writing a winning business case for funding submissions mark heath mbh managing director m.heath@mbh.com.au 0411 642 013

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