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n VIDIA: A marketing research project done by:

n VIDIA: A marketing research project done by:. MRB Consulting Bryce Heninger Matt Paulson Robert Bird. Background. Founded in 1993 NVIDIA Corporation has grown to be the worldwide leader in graphics processors and media communications devices

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n VIDIA: A marketing research project done by:

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  1. nVIDIA:A marketing research project done by: MRB Consulting Bryce Heninger Matt Paulson Robert Bird

  2. Background • Founded in 1993 • NVIDIA Corporation has grown to be the worldwide leader in graphics processors and media communications devices • NVIDIA has a very wide breadth of product lines which has greatly influenced 3D, 2D, video, audio, communications, broadband connectivity, and high-definition digital video and television for every audience and platform.

  3. Project Objectives • Likelihood of avid gamers upgrading their existing graphics card to play new games • Gamer Profile • how often • what game genres • purchasing habits

  4. Survey • Pre-Sample Survey • 390 • 50 Surveys • 23 Questions • Administered to random gamers • 48 males • 2 females

  5. Findings & Analysis

  6. Hours Played Weekly

  7. Chi-Square Tests Asymp. Sig. Value df (2-sided) a Pearson Chi-Square 71.215 56 .083 Likelihood Ratio 74.392 56 .051 Linear-by-Linear 5.363 1 .021 Association N of Valid Cases 50 A statistically significant association exists between total PC hours played per week and the purchase of a “bundle” Chi Square: PC Hours VS Bundling

  8. Daily Weekly Monthly Once per year Don’t play

  9. Most Played Games • 1st person shooter • Real-time strategy • Fantasy/RPG • Sports, and • 3rd person action

  10. R = .667 R2= .445 A one unit increase in total hours played equals a .6 unit increase in hours played online Regression:Total Hours Played vs. Online Hours

  11. Time Between Graphics Card Upgrades Never Less than 3 months 3 to 6 months 6 to 9 months 9 to 12 months 12 to 18 months

  12. Plans to Upgrade Graphics Card No plans In 3 months In 3 to 6 months In 6 to 9 months In 9 to 12 months In 12 to 18 months

  13. Question 15 • Likelihood of upgrading computer components to play the latest, wickedest, hottest game • CPU 1 2 3 4 5 2.38 • RAM 1 2 3 4 5 2.78 • Video/Graphics card 1 2 3 4 5 2.9 • Complete System 1 2 3 4 5 2.8

  14. Z-Test • Ran a Z-test to know if the responses for no upgrades was statistically significant • Calculated Z-score = 2.2409 • Z-test statistic at .10 level = 1.282 • At the .10 level of significance, we are 90% confident that the data is statistically significant.

  15. Z-Test for Intentions to upgrade the graphics card within one year • Tested for significance at the .10 level • Calculated Z-score = -3.62 • This question was not proven to be statistically significant

  16. Thank You!

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