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Social Networking

Social Networking. Unplugged. www.synnovatia.com. Hi there! . www.synnovatia.com. Create your social networking strategy Identity your social networking tools Learn social ‘net’ working and ‘not’ working ideas. Objectives. www.synnovatia.com. What is Social Networking ? .

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Social Networking

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  1. Social Networking Unplugged www.synnovatia.com

  2. Hi there! www.synnovatia.com

  3. Create your social networking strategy • Identity your social networking tools • Learn social ‘net’ working and ‘not’ working ideas Objectives www.synnovatia.com

  4. What is Social Networking ? www.synnovatia.com

  5. The Marketing Continuum One-Way Communication www.synnovatia.com

  6. The BIGShift Two-Way Conversation www.synnovatia.com

  7. Social Networking… Build Relationships Listen to your clients Engage your target audience Lead or join in a conversation www.synnovatia.com

  8. Answer Questions • Inform Your Audience • Entertain • Motivate • Build Trust • Create Buzz • Bring your Brand to the BIG screen • Recruit Influences • Uncover Opportunities • Find New Clients • Service Clients • Gain Marketing Intelligence • Improve SEO www.synnovatia.com

  9. If you’re not there to chat with your audience, with whom will they speak? www.synnovatia.com

  10. Common Myths It’s for young kids 2. It’s only for social connections 3. It’s too time consuming 4. It’s too difficult to learn 5. It’s not private www.synnovatia.com

  11. Blog Miniblog Video Photo Audio Social Network Sites www.synnovatia.com

  12. Mission Vision Strategy Audience Tactics Offline Networking - E-newsletter – Website – Blog – Video – Media – Referral Marketing – Audio – Articles – Social Networking Sites – Photos – Miniblog – Events White Label Social Networking – Direct Mailing – Alliance /Power Partner – Signage SMART Goal www.synnovatia.com

  13. Assists with decision making Provides focus Mission Communicates your promise Balances your needs with others www.synnovatia.com

  14. Stimulatesinnovation Vision Inspires action Communicates passion Pulls you forward www.synnovatia.com

  15. Strategy Clarifies priorities Prioritizes actions Guides decisions www.synnovatia.com

  16. Audience Understand their needs and wants Know their topics of interest Realize their behavior Recognize keyword searches www.delicious.comwww.stumbleupon.com www.digg.comwww.technorati.com www.synnovatia.com

  17. Objectives Define your achievements www.synnovatia.com

  18. Offline Networking - professional orgs E-newsletter Articles Website Signage Direct Mailing Alliance /Power Partner Media – press release Referral Marketing Presentations Tactics www.synnovatia.com

  19. Social Networking Tactics Blog – wordpress, blogger, typepad Miniblog – www.twitter.com Video – www.youtube.comwww.12seconds.tv Audio – www.blogtalkradio.com Articles – online Social Networking Sites – www.facebook.comwww.linkedin.comwww.myspace.comwww.plaxo.com Photos – www.flickr.com Miniblog – www.twitter.com White Label Social Networking – www.ning.com www.synnovatia.com

  20. SMART Goals www.synnovatia.com

  21. Mission: growing people…and business Vision: build the most sought after biz coach firm • Strategy: Position for acquisition by building brand, identity, profits and reputation Audience: entrepreneurs and small biz owners Tactics : Offline Networking - E-newsletter – Website – Blog – Video – Media Referral Marketing – Audio – Articles – Social Networking Sites Photos –Miniblog – Events- White Label Social Networking – Direct Mailing Alliance /Power Partner – Signage – Print Ads SMART Goal: sell company for $X by X Resources: Marketing 10% - Time 25% www.synnovatia.com

  22. www.synnovatia.com

  23. Social NetWorking … …Social Not Working www.synnovatia.com

  24. 1. Be Yourself 2. Be willing to share 3. Be dependable 4. Set boundaries & standards 5. Think relationship first – business second 6. Build trust – rapport – relationships - community 7. Follow the rules of networking 8. Learn & understand the basics 9. Connect your time to the bottom line 10. Decide your level of exposure www.synnovatia.com

  25. www.synnovatia.com

  26. 1. Don’t be a megaphone 2. Don’t talk at your audience 3. Don’t sell too quickly 4. Don’t spam 5. Don’t poke, send lollipops or snowbabies 6. Don’t tag people in photos without permission 7. Don’t clutter 8. Don’t be a robot 9. Don’t be a repeater 10. Don’t control the conversation www.synnovatia.com

  27. They’re just not my Tribe! www.synnovatia.com

  28. It’s a button. Use it! www.synnovatia.com

  29. www.synnovatia.com

  30. www.synnovatia.com

  31. Toll Free: 800.398.6428 Email: Jackie@Synnovatia.com Web: www.Synnovatia.com Linkedin: www.linkedin.com/synnovatia Bite-Size Chunks of Wisdom: www.twitter.com/synnovatia www.synnovatia.com

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