Blackfish

1. Blackfish A Rhetorical Analysis

2. GOALs of assignment • Watch Blackfish to carefully analyze the use of rhetoric to make a claim. • Read and view Sea World’s rebuttal and evaluate the use of rhetoric to defend the accusations brought in the film • Evaluate the components of each argument in a critical way • State your beliefs about this issue after careful analysis

3. Pathos—emotional appeal • How does the filmmaker use emotion to grab the attention of the audience? • To have the audience form a favorable opinion about her stance on killer whales in captivity? • Is her use of pathos effective? Ineffective? Over-the top?

4. Ethos—credibility of author • Who is the director of the film? What are her credentials? What is her background? Why was she interested in making this film? How does she establish authority? • Who are the people interviewed in the film? What is their professional background? Do they have affiliations that would make their testimony in the film suspect? • What kind of bias—if any—did you discover in the film? • You will have to google these people to make your conclusions, so pay attention to the film!

5. Logos—appeal to logic • Identify the intended purpose of the film. • How does the director achieve this purpose? • Is her evidence based on reason? Is it presented in a logical order? • What facts and data does she use?

6. audience • What is the author’s enthymeme? What unspoken premise does the audience have to supply in order for this film to be effective? • What are the strongest parts of the film? The weakest?

7. Loaded language • Diction that carries a heavy emotional charge • Emotional argument made using loaded language are particularly effective because they exploit the human weakness for acting immediately based upon an emotional response, without considering logic and reason

8. Ex. of loaded language • Neutral term—”government spending” • Negative—”tax and spend politicians borrowing off the backs of our grandchildren.” • Positive—”public servants ensuring crucial investments in our essential infrastructure.”

9. Film as persuasion • What effects does the film maker use to guide the audience? • How does she transition from one topic to another? • What images are repeated over and over?

10. Rhetorical Devices • What rhetorical devices that could be defined as fallacies are used in the film? • Hyperbole—exaggerated claim • Scapegoating—blaming problems on one individual group • Simple solution—offering a simple solution to an extremely complex problem

11. Rhetorical devices • Big lie—persuading through dishonesty; not telling the truth • Testimonial—persuading by invoking support from respected individuals—athletes, movie stars, doctors—or institutions—American Heart Association. • Repetition—persuading through repeating the same image, word, symbol or phrase over and over. • Diversion—persuading by diverting attention away from damning information or an alternative point of view.

12. Rhetorical Devices (cont) • Denial—persuading by avoiding an attachment to unpleasant moments or stories • Warm Fuzzies—persuading with appeals by cute little children, cute animals, or anything else that warms the heart. • Either/Or—persuading by appeals to simplistic black and white and either/or thinking. Used constantly by the media

13. Rhetorical devices (Cont) • Maybe—persuading with promising but “hedgy” language—words like “might,” “could,” or ,”maybe.” • Scientific evidence—persuading with scientific (or pseudo-scientific) language—graphs, diagrams, charts, statistics, and “jargon.” • Card stacking—taking information out of context or not providing the whole story

14. Rhetorical/logical fallacies • Def—a logical fallacy is a flaw in reasoning. They are often used by politicians, corporations, and the media to fool people. • The previous rhetorical devices (on this power point) can be viewed as fallacies. • Some others to be aware of are attacking the messenger and not the message. • Arguing something that has already been proven, and then applying it to the entire argument (usually a small part of the overall argument that is irrelevant)