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2004 MEDIA TREKS

2004 MEDIA TREKS EMC Spring 2004 Media Treks: New York & Los Angeles Information Session 2004 MEDIA TREKS NYC & LA Media Trek Overview The EMC Los Angeles and New York Media Treks are 2-3 day trips to the media and entertainment centers of the world

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2004 MEDIA TREKS

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  1. 2004 MEDIA TREKS EMC Spring 2004 Media Treks: New York & Los Angeles Information Session

  2. 2004 MEDIA TREKS NYC & LA Media Trek Overview • The EMC Los Angeles and New York Media Treks are 2-3 day trips to the media and entertainment centers of the world • Trip guests will visit about 9 local entertainment companies to listen to top entertainment executives discuss: • the future of media, • the developments and business strategies of specific companies, • how business functions relate to the entertainment industry (e.g. responsibilities in marketing, finance, production, etc), and • how to be successful as a business person in entertainment 

  3. 2004 MEDIA TREKS NYC & LA The Goals of the Treks • Increase the visibility of Kellogg to the entertainment and media communities in Los Angeles and New York • Learn about the industry environments (info gathering) • Establish corporate/alumni contacts for students interested in working in those areas (networking) • Meet with local Kellogg alumni • Have a great time with other Entertainment-focused Kelloggians!

  4. COLUMBIA TRISTAR LOS ANGELES MEDIA TREK Companies of Note

  5. LOS ANGELES MEDIA TREK April 9 – 11, 2003 Last Year’s Rough Itinerary April 9thApril 10thApril 11th Jim Henson NBC Warner Home Video Sony Music Disney Home Video Fox Consumer Prod Sony Pictures Disney Cons Prod Fox Home Video Univision Vivendi Universal Games Reception w/ Reception w/ Fun Wrap-up Kellogg Entertainment Alumni Event Alumni

  6. NEW YORK MEDIA TREK Companies of Note

  7. NEW YORK MEDIA TREK May 7 – 8, 2003 Last Year’s Rough Itinerary May 7thMay 8th AOL Time Warner Workman Publishing PressPlay ESPN MTV New York Times Bertelsmann Showtime Reception w/ NYU and Columbia Entertainment Clubs

  8. 2004 MEDIA TREKS NYC & LA Cost of the Treks The Bad News: These are self-funded expeditions The Good News: It isn’t that expensive!!! • LA Trek approximate cost per person: $640 (including hotel, airfare, van to trek events, food, cabs to airports, receptions etc.)

  9. 2004 MEDIA TREKS NYC & LA Your Trek Leaders • Advisors: • LA Trek: NY Trek: • Marina Barreto (mbarretto2004@) Kate Farrell (kfarrell2004@) • Mike Chen (mchen2004@) Cindy Goodrich (cgoodrich2004@) • Hanna Norfleet (hnorfleet2004@) Dave Napier (dnapier2004@) • Other roles: • YOU! • Company Liaisons/Alumni Contacts • Logistics • Marketing / Publicity / Company Follow-up

  10. 2004 MEDIA TREKS NYC & LA WHAT ARE YOU WAITING FOR??? JOIN US TO START REALIZING YOUR MEDIA AND ENTERTAINMENT DREAMS!!!!!!

  11. 2004 MEDIA TREKS NYC & LA Next Steps • Interested in going on a trek? • Be on the lookout for emails next quarter • Email the advisors of the trek you’re interested in with your “company wish list” • Interested in leading a trek? • Break up into NYC and LA group now • Items to discuss: • What being a trek leader requires • Trek timing (Spring break? Spring quarter?) • Trek planning process

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