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Things You Need to Know about the GQ iPhone App in 10 Minutes

10. Things You Need to Know about the GQ iPhone App in 10 Minutes. Michael Hainey, GQ Jamie Pallot, Condé Nast Digital. 1. How It Works. 2. How We Worked. 3. What They Did. Downloads: 6,781 (Dec); 15,112 (Jan) Sessions/User: 4.65 Time spent/session: 19 mins

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Things You Need to Know about the GQ iPhone App in 10 Minutes

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  1. 10 Things You Need to Know about the GQ iPhone App in 10 Minutes Michael Hainey, GQ Jamie Pallot, Condé Nast Digital

  2. 1 How It Works

  3. 2 How We Worked

  4. 3 What They Did

  5. Downloads: 6,781 (Dec); 15,112 (Jan) • Sessions/User: 4.65 • Time spent/session: 19 mins • Time Spent/Unique: 89 mins

  6. 4 What They Said

  7. “I’m reading the magazine more than I ever have” • “Being able to click through on the ads was really useful”

  8. 5 What We Took Away

  9. Aim for transparent interface • Consistent behavior from story to story - and across ads • Make it easy to go home, back, etc.

  10. 6 Follow the Leader

  11. Take interface cues from popular Apple programs - users already familiar • Scrolling TOC from iTunes • Popover navigation from iPad Mail program

  12. 7 Use What You Got

  13. Factor in existing assets and processes • Standard image sizes to allow dynamic re-formatting

  14. 8 The People Will Pay

  15. New March version with in-app purchase - $2.99 • Individual issues going forward (and back) - $1.99 • Test different models as we proceed

  16. 9 We’re Ready for Big Brother

  17. Integrated app for iPad/iPhone in April • iPad graphics create next-gen experience, but… • 100 M iPhone/Touch vs. 1-5 M iPad • Portability rivals graphic punch for some

  18. MEMO TO: Michael Hainey, Jamie PallotFROM: Maurie Perl, SVP, Chief Communications OfficerDATE: 3/12/10RE: CooperationMichael, Jamie: I’ve been discussing this with senior management, and we feel the best way to communicate the close working relationship between print and digital at Conde Nast is for you two to embrace on stage. I believe the term is “hug it out.”Hope you’re both OK with this. If not – deal with it.Best,Maurie

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