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Social Media as a Fundraising Tool

Social Media as a Fundraising Tool. Why use Social Media?. Utilize your network Make new friends Anywhere/anytime Develop a sense of urgency. How to get started. Consider using CAUSES if your network is weak Need your network in place Website Facebook Twitter LinkedIn

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Social Media as a Fundraising Tool

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  1. Social Media as a Fundraising Tool

  2. Why use Social Media? • Utilize your network • Make new friends • Anywhere/anytime • Develop a sense of urgency

  3. How to get started • Consider using CAUSES if your network is weak • Need your network in place • Website • Facebook • Twitter • LinkedIn • Email distribution

  4. Why are you fundraising? • Special project • General needs • Person • Infrastructure

  5. Considerations • How long will your campaign last? • When will you get your funds? • What is your target amount? Do you have a target? • How likely that you will achieve your target? • Are you essentially “selling” an object? • Do you have an army/tribe?

  6. Timeline • Select fundraising platform • Develop your campaign tools – message, video, print, backer rewards etc • Integrate campaign with other initiatives • Consider time of year and competing priorities

  7. Platforms We Have Used • Gofundme • Kickstarter • Crowdrise • Indiegogo

  8. Many Others • Causes • Donate Now/Network for Good • DonorsChoose • FirstGiving • Givezooks • Help Attack! • Jumo • JustGive • Razoo • SocialVibe • Sparked • Fundly • Chipin • SpotUS • Start Some Good • RocketHub • SonicAngel • Appbackr • ……..

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