POINT 1: The youth audience are the most frequent target audience of online marketing campaigns.

1. Consider the value of using online marketing to target a youth audience. You should refer to other media products to support your answer. ADVANTAGES OF THE VALUE OF ONLINE MARKETING FOR A YOUTH AUDIENCE. POINT 1: The youth audience are the most frequent target audience of online marketing campaigns. Specific Media Evidence Skins is a popular youth-based TV Show on E4. It was advertised on the MySpace Homepage, which is a music/social networking website marketed at a young demographic. The marketing campaign for skins cleverly tapped into the social networking phenomenon that billions of teenagers globally visit on a regular basis. Explain Since the decline of traditional media (TV, Magazines), institutions have turned to digital media to advertise to digital natives (youth audience). Online Marketing, and the use of popular teenage websites adds value.

2. Consider the value of using online marketing to target a youth audience. You should refer to other media products to support your answer. ADVANTAGES OF THE VALUE OF ONLINE MARKETING FOR A YOUTH AUDIENCE. POINT 1: The youth of today are digital native, they are always communicating to their friends online via Twitter and Facebook. Specific Media Evidence Social networking sites can be accessed from computers and mobiles. The minority of the youth audience have phones making it easier for them to stay in contact via Facebook and Twitter all of the time. People can write statuses, inbox each other and use the chat service which is provided to them to stay in contact with other people. Explain The value of using online marketing to target a youth audience is perfect because it is a utopian environment because of the amount of young people that use the internet and how often they use it as well.

3. Consider the value of using online marketing to target a youth audience. You should refer to other media products to support your answer. ADVANTAGES OF THE VALUE OF ONLINE MARKETING FOR A YOUTH AUDIENCE. POINT 2: Newspapers and magazines on the print platform have been declining but Digital convergence has been growing at a fast rate over recent years to try and make up for this loss. Explain Therefore the value of using online marketing to target a youth based audience is key because most things they can access from there phones. Meaning the generation is getting lazier because everything they need is brought to them. So the intuitions should be thinking ‘if they can beat them join them’ and they will do this by digital convergence and placing their products on different platforms. Specific Media Evidence OK! Magazine are on the print platform which is declining, but to try and retain and gain a larger audience they have moved onto the e-media platform. They have done this by creating an App which can be accessed from smart phones and iPhones.

4. Consider the value of using online marketing to target a youth audience. You should refer to other media products to support your answer. ADVANTAGES OF THE VALUE OF ONLINE MARKETING FOR A YOUTH AUDIENCE. POINT 3: Stores which are found in a certain location cant get up and move to reach their audience. They need a way of advertising their products so it reaches the right people and the internet is ideal in this situation. Specific Media Evidence Companies such as river island and republic use email to advertise their products. Explain

5. Consider the value of using online marketing to target a youth audience. You should refer to other media products to support your answer. PROBLEMATIC OR DISADVANTAGES OF USING ONLINE MARKETING TO TARGET A YOUTH AUDIENCE. POINT 4: Specific Media Evidence Explain

6. Consider the value of using online marketing to target a youth audience. You should refer to other media products to support your answer. PROBLEMATIC OR DISADVANTAGES OF USING ONLINE MARKETING TO TARGET A YOUTH AUDIENCE. POINT 5: Specific Media Evidence Explain