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Getting The Message

Getting The Message. Ensure everyone finds out about a flood!. FLOOD WARNINGS. These are important to ensure that EVERYONE finds out that a flood is going to happen. But How? There are many new and old methods of mass communication. OLD METHODS.

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Getting The Message

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  1. Getting The Message Ensure everyone finds out about a flood!

  2. FLOOD WARNINGS • These are important to ensure that EVERYONE finds out that a flood is going to happen. • But How? • There are many new and old methods of mass communication.

  3. OLD METHODS • In the early part of the 20th Century there were fewer methods of communication than we have today. • They included knocking on doors, visits from flood wardens and public address systems.

  4. OLD METHODS • However as the years progressed technology created many new ways to Get The Message across to people. • These included the radio and television broadcasts.

  5. NEW Methods • Communication methods get more efficient and modern all the time. • Let’s call these 21st Century methods. • They include Mobile phones – Calls, Text & SMS Messaging. Also email, digital TV and digital radio.

  6. Different People • Society includes vulnerable people. • There are many methods of communication so there’s bound to be one to get the message across to everyone. • For example deaf people can be contacted by email, by telephone or by radio!

  7. It’s important… • To make sure the message gets across to everyone. • If just a few people do not get the flood message there maybe injuries and even deaths!

  8. Hurricane Katrina • Flood risk is not spread evenly across a population. • In New Orleans in 2005 Hurricane Katrina had a catastrophic effect on the elderly, the disabled and the low income earners.

  9. What Happened? • These groups lacked their own transport and were unable to flee. • They could not afford INSURANCE and so were poorly prepared for flooding. • Ultimately the death toll was far higher!

  10. IMPORTANT LESSONS! • To be fully effective flood warning schemes need to recognise that that people are not the same. • Safety schemes need to meet the varying needs of different social groups. So they can keep everyone safe!

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