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Hanoi, 11/2011

CASRAD research & development in NW. Hanoi, 11/2011. INPUT SUPPLIERS. PRODUCERS. COLLECTORS. WHOLESALERS. RETAILERS . CONSUMERS. VALUE CHAIN APPROACH. METHODS. ACTION RESEARCH. Improved market engagement for sustainable upland production systems in the North West Highlands of Vietnam.

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Hanoi, 11/2011

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  1. CASRAD research & development in NW Hanoi, 11/2011

  2. INPUT SUPPLIERS PRODUCERS COLLECTORS WHOLESALERS RETAILERS CONSUMERS VALUE CHAIN APPROACH METHODS ACTION RESEARCH

  3. Improved market engagement for sustainable upland production systems in the North West Highlands of Vietnam AGB/2008/002 PARTNERS 4-year project Vietnamese Australian 2009 - 2013 Locations: Moc Chau and Lai Chau provinces DONOR CASRAD’s ROLE Leading organization in implementing value chain research and development in the framework of the project

  4. CASRAD’S ACTIVITIES 2009 2010

  5. Plum value chain research and intervention activities 2010

  6. Plum value chain research and intervention activities 2011

  7. Increasing the safe production, promotion and utilisation of indigenous vegetables by women in Vietnam and Australia Value chain creation PILOT MODEL through FBS for women farmer’s group In two hamlets (16 members in Di Thang hamlet and 7 members in km 3 hamlet) in the area of from 500 to 1000 m2 / member. caimeo - Brassicajuncea, AGB/2006/112 2009-2012 bap caixoe - Brassicaoleracea Locations: Lao Caiprovince (Sapa and Bac ha districts) raukhoitu - Lyciumchinense

  8. The aim of the project is to develop and test models that improve the profitability of women farmers supplying indigenous vegetables to potential market in Lao cai and Hanoi cities. Objectives Develop models that enable a competitive market position for smallholder women farmers in a transforming market. Gain a greater understanding of consumer benefits from indigenous vegetables Improve on-farm and through chain management to deliver safe quality products into a transforming market Develop communication strategies that facilitate practice-change in women smallholders

  9. Research and intervention process Action/Intervention • Farmer’s capacity building: Production organization through FMG, study tour to modern retail markets selling food stuffs • Improving consumer’s awareness about IVs: recipe cards, • High-end market access through relationship of FMG and retailers in Hanoi and Laocai cities Research • Scoping study • Rapid value chain appraisal • Consumers ’s preferences • Stakeholder workshop • Qualitative • Participatory

  10. Stable Supply to Hanoi to 2 retailers in Hanoi • Improvement • Increasing area of vegetables of all members. • Income from increasing price compared normal channel (10%). • Income from Ivs becomes the main source (from 10 to 60% total income) on the small area of cultivation (around 500 m2 to 1500 m2).

  11. Overcoming technical and market constraints to the emergence of profitable beef enterprises in the north-western highlands of Vietnam LPS/2008/049 2011-2015 Locations: Son La and Dien Bien provices (Mocchau, Mai son districts, Dienbien) • Objectives • Improve the efficiency and effectiveness of existing beef value chains and the profitability and sustainability of the value chain for smallholder cattle producers. • Quantify the biophysical and socio-economic characteristics of the smallholder farming systems involving cattle production. • Develop and test viable management strategies for capitalizing on market opportunities and minimizing the impact of the cold, dry season and other important cattle production constraints.

  12. CASRAD’s role and activities Conducting research and interventions in Son la provinces to better beef value chain in accordance with technical ‘s intervention and especially the provincial policy and program in cattle development sector. So far… VALUE CHAIN APPRAISAL HAS BEEN DONE

  13. Geographical Indication for Orange Cao phong (Hoabinh)

  14. The solutions to develop Cao Phong orange • Necessary to maintain the stable quality of Cao Phong orange through technique, production organization - business. • Only enlarging the orange region on the land area that has suitable natural condition (soil, climate, water…) • Supporting the poor to grow orange by the scales through the methods and selecting the inter-cropping plants that has high economic efficiency but do not compete strongly with orange in the building period to guarantee the livelihood. • Protection of GI for Cao phong orange

  15. Collective Brand for Violet Sugarcane in Hoabinh • Cao Phong, Kim Bôi, Tân Lạc, Lạc Sơn, Yên Thủy and Kỳ Sơn district • 2010: 5500 ha; plan 8000 ha • Association building • Common technical protocol • Protection of Collective brand • Connecting to Hanoi market

  16. Impact of poverty reduction policies in Hoabinh • Poverty rate hardly reduce in remote districts • Mains livelihood: rice, livestock and labor sale • Need an integrated policy

  17. Agricultural extension in Sonla (AFD hydraulic project)

  18. Others • Rural tourism in Lao cai • Food safety policy and institution assessment in Hoabinh

  19. Other experience from Northern Mountains • Hmong Beef value chain development in Cao bang • Seedless persimmon GI in Backan • Mint Honey Meovac GI in Ha giang • Black agar Collective brand in Cao bang • Baothai rice Collective brand in Backan • Canna noodle Collective brand in Backan • …

  20. Thank for attention!

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