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Nike

Nike. By Therese Delikat, Tiffany Lother, Kim L. History. Nike was founded in1968 by Phil Knight Phil Knight graduated from UofO and Stanford As a young aspiring businessman began selling shoes out of his truck at sporting events

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Nike

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  1. Nike By Therese Delikat, Tiffany Lother, Kim L.

  2. History • Nike was founded in1968 by Phil Knight • Phil Knight graduated from UofO and Stanford • As a young aspiring businessman began selling shoes out of his truck at sporting events • With the help of his former track coach developed traction for running shoes • The new waffle like traction design made Nike stand out • By 1979 Nike became the most well known shoe company in the world • Today, Nike is a four billion dollar company • World campus located in Beaverton, OR

  3. SWOT Analysis *Strengths* • Number one sports brand in the world • Global Brand • Strong at R&D and innovation • No factories that tie up cash in buildings and manufacturing • They manufacture where ever they can produce the highest quality products for the lowest price

  4. SWOT Analysis *Weaknesses* • The retail sector is very price sensitive • Most of Nike profit margin comes from the shoe sector, so in a sense they are putting all their eggs in one basket which is risky • Questionable factory working conditions

  5. SWOT Analysis *Opportunities* • Owners truly believe that Nike is NOT a “Fashion Brand” but some consumers feel different • Could develop sport wear, sunglasses, and jewelry • Broaden locations of Nike Town and actual Nike stores

  6. SWOT Analysis *Threats* • Adidas • Reebok • Fila • New Balance

  7. The Swoosh • The SWOOSH logo is a graphic design created by Caroline Davidson in 1971. It represents the wing of the Greek Goddess NIKE. • Caroline Davidson was a student at Portland State University in advertising. She met Phil Knight while he was teaching accounting classes and she started doing some freelance work for his company. • Phil Knight asked Caroline to design a logo that could be placed on the side of a shoe. • She handed him the SWOOSH, he handed her $35.00. In spring of 1972, the first shoe with the NIKE SWOOSH was introduced.....the rest is history! (from Nike Consumer Affairs packet, 1996)

  8. INNOVATION

  9. Sources • http://xroads.virginia.edu/~CLASS/am483_97/projects/hincker/nikhist.html • oak.cats.ohiou.edu/~jh379297/history.html

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