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The Clever Cook Company Team

The Clever Cook Company Team. Nathan Akaba Zahra Ghozzat Dupe Olurankinse Oseloka Opiah Jane Purkiss. MISSION STATEMENT : PROVIDING AN ALL IN ONE COOK-AT-HOME PRODUCT FOR THE HEALTH OF THE NATION LONG TERM MISSION :

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The Clever Cook Company Team

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  1. The Clever Cook Company Team Nathan Akaba Zahra Ghozzat Dupe Olurankinse Oseloka Opiah Jane Purkiss

  2. MISSION STATEMENT: PROVIDING AN ALL IN ONE COOK-AT-HOME PRODUCT FOR THE HEALTH OF THE NATION LONG TERM MISSION: FOR OUR PRODUCT TO BE AVAILABLE AT AFFORDABLE PRICES TO ALL SEGMENTS OF SOCIETY

  3. THE CLEVER COOK KIT • the product

  4. VALUE PROPOSITION Customer needs we are going to address e.g. • UK increasingly obese • health problems connected to junk/processed food • time • skills

  5. CUSTOMER SEGMENT • DIRECT CUSTOMER NEEDS: • Increase their product offerings • Gaining market share • Increase competitive advantage • Maximising use of their capabilities and resources • Increasing Revenue • Knowing that they are offering a unique product • Consumer Needs: Clever Cook kit is fundamentally creating value for any busy parent in a full time employment, with a hectic lifestyle especially with children under the age of 12.

  6. CUSTOMER RELATIONSHIP • Different stages of the product life cycle will require different customer relations • Personal Assistance Relations • Automated Service Relations • Relationship needs to be consistent amongst those in the Value Chain.

  7. KEY RESOURCES • Eco-packaging • IT for website • Market Research • Health and Safety compliance • Legal – I.P. and Licensing agreements

  8. FINANCIAL FORECAST 3 year LICENSING REVENUE: £140,800

  9. REVENUE STREAMS LICENSING INCOME MERCHAN-DISING GOVERN-MENT VOUCHERS New Recipes WEB ADS

  10. Resource Requirements • Technology – packaging R&D • Legal - Patenting • Finances • Key Activities

  11. Risks and Rivals • Competition - ready cooked meals. However, we will be offering a healthier look with our freshly prepared ingredients. • Replication - by bigger giants bringing out their own box similar to our own. Protection through IP and design • That the licensee does not conform to the license conditions Strict monitoring of the product during and after manufacture process

  12. Key Issues • Near term • The cost of R&D • Successfully having our patent granted. • Long term • Continual agreement and renewal of contract with licensee. • If contract is declined, we will need to find another partner so that supply and demand does not grind to a halt.

  13. We believe: That this type of purchasing of chilled foods is product driven through the availability of new technology and will undoubtedly change the way Britain buys and cooks it’s food.

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